A new report examines the state of the pet food industry in India.
“India Pet Food Industry 2015 Market Research Report,” from Reportstack, provides a basic overview of the industry including definitions, classifications, applications and industry chain structure. The pet food market analysis is provided for the India markets including development trends, competitive landscape analysis, and key regions development status.
The report focuses on India’s major leading industry players, providing information such as company profiles, product picture and specification, capacity, production, price, cost, revenue and contact information. Upstream raw materials and equipment and downstream demand analysis is also carried out. The pet food industry development trends and marketing channels are analyzed. Also, the feasibility of new investment projects are assessed and overall research conclusions offered.
The Indian pet industry has evolved into an US$800-million-plus industry. At the top of the food chain rests pet food, with 24% annual growth in fiscal 2013.
Growth is driven by several factors: an increasing number of pet adoptions, rising disposable income, higher awareness of the dietary needs of pets and the benefits of pet food, and the booming population of the Indian middle class.
In most Indian homes, roti (Indian bread) and milk initially comprised the staple diet of pets. However, dog and cat food has increasingly been perceived as a staple diet for pets. Again, many factors contribute to this change in perception -- dual-income couples do not have the time to prepare home-cooked meals and much prefer the convenience of commercial food. Further, people are becoming aware of the positive qualities of pet food and the fact that roti and milk do not meet the dietary requirements of pets.