The report, “Pet Treats and Chews in the US,” compiles online consumer survey data from April 2015 and examines the wide array of treat and chew options available to pet owners, as well as what motivates them to choose one treat over another from their options.
Packaged Facts says that retail sales for treats and chews reached US$5.4 billion in 2014, and that the market is still growing. Because of the recent safety risks associated with recalled jerky treats in the US, pet owners now more closely scrutinize the treats they buy, and interest in natural, locally sourced ingredients has never been higher. Pet owners also are looking for more “bang for the buck” in the form of treats that provide side benefits such as dental care or functional ingredients.
The report breaks out treats and chews into four categories:
- Indulgent treats
- Rawhide/natural chews
- Dental chews/treats
- Nutraceutical treats