The latest dog food and cat food industry news, pet food trends and information from PetfoodIndustry.com.
Monday, June 8, 2015
Vital Essentials to introduce 3 new treat flavors
Vital Essentials has asked retailers, distributors and pet owners to vote for the next three treats to be added to the company’s lineup of freeze-dried treats, which currently includes six flavors.
Voters can choose from:
Wild Alaskan salmon rings
Wild Alaskan cod
“It’s essential that we seek input and advice from pet parents, retailers and distributors as we look to enhance the line,” said Nick Hetcher, director of marketing. “Due to the overwhelming success of the Vital Treats line, launched in early 2014, we have received an outpouring of customer requests asking for more. We plan to answer the call by introducing the new additions in June 2015.” Voting is closed and the results will be announced soon on the company’s website.