InVivo looks to grow in Indonesian pet food market

InVivo NSA is looking to become a bigger player in the Indonesian pet food market, according to a report.

The pet food market in Indonesia, which has a volume of 15,000-20,000 tons per year, is dominated by two brands that control about half of the market share. But Alain Symoens, country manager Indonesia of InVivo, said the company is looking to take a bigger piece of that market share with its subsidiary PT Guyovital.

“If in the next 10 years the market doubles to 40,000 tonnes, we will have a 10-20% market share,” he said in the report.

PT Guyovital sells premium dog and cat food imported from Brazil and Mexico, but plans to import more from InVivo’s production facility in Vietnam.

“We recently added a new pet food line at our facility in Vietnam which will supply to Southeast Asia and also China and India,” Symoens said.