Monday, July 1, 2013

Freshpet launches new American-made petfood ad campaign

    Refrigerated petfood company Freshpet is launching a new campaign with commercials promoting its USA-sourced ingredients and American-made food.
    The campaign includes posters featuring figures from American history, like Lincoln, with their pets. It also includes patriotic commercials with an American flag background, patriotic song and dogs with signs promoting the company's use of ingredients from the US, for example, "I want veggies from Virginia."
    The estimated US$10 million campaign, which also includes online and print advertising, is by the Terri & Sandy Solution.
    "TV is the main way to show that Freshpet is here to stay, and not some weird thing the neighbor down the street who's a dog kook is buying," said Scott Morris, president and founder of Freshpet.

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