The term "clean label" is increasingly being used by pet food
manufacturers and marketers and in new product development. So, David Schmidt,
president and CEO, International Food Information
Council Foundation, addressed the question of "how does 'clean label'
relate to consumers?" during a video interview for DDW’s “Expert Answers”
series.
A clean label “describes a trend to reduce the number of ingredients used in
a food product, and to have the ingredient names be more pronounceable for the
average consumer reading the label,” said Schmidt. He said it “does not relate
to the safety of a product as any ingredient or color added to food must be
deemed safe by the Food and Drug Administration before it is added to a food
product.”
To see the full interview, please visit: http://www.youtube.com/watch?v=uy3fivoPV1Q.
No comments:
Post a Comment