Natura Pet Products launched a new website, www.SeeBeyondTheBag.com, that lets customers see how the
manufacturer creates new pet food formulas and where the pet food ingredients are
sourced.
Natura’s new website shares the regions where Natura’s ingredients are
sourced on an interactive map and presents a narrated video tour of the
company’s plant in Fremont, Nebraska, USA, with profiles of employees working in
manufacturing and product development at the plant. The site also features
ingredient infographics that highlight benefits and fun facts, a timeline of
brand milestones, and information on the company's safety and quality checks
performed at Natura's Fremont Innovation Center.
Natura's site lets consumers track ingredients and their source
on an interactive map.
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