Spring Naturals pet food launches 'Spring Into Action' to help dogs in need

In honor of the arrival of spring, the newly launched Spring Naturals pet food line recently unveiled its community relations portion of its business, called “Spring Into Action.”
Starting in May, Spring Naturals will be looking for everyday heroes that “spring into action” to help animals in need. Each month an everyday hero will be chosen and the animal rescue group they support will be highlighted on the Spring Naturals Facebook page. Each winner will receive a 26-pound bag of Spring Naturals dog food along with a 6-ounce treat pouch. In March 2013, a selected grand prize winner’s favorite animal rescue organization or shelter will receive US$2,000 in Spring Naturals dog food plus a US$500 cash donation.
Spring Naturals also teamed up with Project Rescue Chicago to name one of the adoptable dogs, Spring. When Spring is adopted, Spring Naturals will provide food and treats for the dog for one year. 
“At Spring Naturals, we value the pets in our lives and wanted to find a way to give the spotlight to everyday heroes working day in and day out to save the lives of pets in need,” said Rob Cadenhead, vice president of sales and marketing. “With the idea of supporting those on the frontlines of animal welfare, ‘Spring Into Action’ was born!”