P&G Pet Care's Iams pet food brand introduced a new
line of Senior Plus diets, specifically designed for dogs and cats over age
11.
Senior Plus diets are available in Iams' ProActive Health and Premium
Protection formulas for cats and small to medium breed dogs over age 11, and
ProActive Health for large breed dogs age 9 and older. According to the company,
the new dog food Senior Plus diets include ingredients such as antioxidants like Vitamin
E to restore immunity, a fiber blend with prebiotics and beet pulp for healthy
digestion, L-carnitine to help pets utilize dietary fat, and protein from
chicken and egg to help maintain muscle mass. The products are sold at pet
specialty stores, mass retailers and grocers. 
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