Nature's Variety announces consumer pet food referral program

Nature’s Variety announced a referral program,“Transform a Life,” offering rewards to consumers who purchase the company's pet food.
The company said the program will reward consumers who recommend Nature’s Variety to their friends with up to US$5.00 in coupons if their friends sign up and request a free sample of the Prairie dog food line. The program begins on April 26.
“Nature's Variety has a lot of passionate pet parents that support us and spread the word about the transformational results of our food every day,” said Reed Howlett, chief executive of Nature’s Variety. “Our consumers have seen the results of a wholesome, nutritious diet for their own pets and they don’t hesitate to tell their friends. So now it’s our turn to reward our most passionate advocates for doing what they’ve already been doing.”