RECALL: Raw cat food voluntarily recalled due to salmonella

Primal Pet Foods has initiated a voluntary recall of their Feline Chicken & Salmon Formula with a "Best By" date code of 043112-17 because this product may be contaminated with Salmonella. The only product affected is limited to Feline Chicken & Salmon Formula with a "Best By" date code of 043112-17. No other Primal Pet Foods products are affected.
The affected product is limited to the Primal Pet Foods Feline Chicken & Salmon Formula packaged in the following forms:

1. 4 lb chicken & salmon nuggets (UPC# 8 95135 00025 0) with a "Best By" date code of 043112-17

The "Best By" date code is located on the front of the package on the right side of the product label. The affected product was distributed through retail stores sales in the United States.
Please be assured, no human or pet illnesses have been reported to date in connection with this issue. Also, no other Primal Pet Foods products are affected by this issue.
If you have purchased a bag of Primal Pet Foods Feline Chicken & Salmon Formula Raw Frozen Diet (nuggets) with the "Best By" date code of 043112-17, we ask that you take one of the following steps.

1. If you are a consumer and have purchased the affected product, please contact Primal Pet Foods directly at 866-566-4652 Monday-Friday 8AM-4PM PST and we can assist in getting you a full refund or replacement from your local retailer that it was originally purchased from. You'll be instructed to bring the unopened package to your local retailer for a full refund or replacement.
2. If your package has been opened, please dispose of the raw food in a safe manner by securing it in a covered trash receptacle. Then, contact Primal Pet Foods directly at 866-566-4652  Monday-Friday 8AM-4PM PST and we can assist in getting you a full refund or replacement from your local retailer that it was originally purchased from. You'll be instructed to bring your receipt (or the empty package in a sealed bag) to your local retailer for a full refund or replacement.

Pedigree set to launch Dental Care Month for dogs in June

Pet food brand Pedigree (Mars) will launch its 2011 Dental Care Month campaign in June, to raise awareness of oral health for dogs.
Figures show that a very high proportion of dogs suffer from gum disease and many owners are unaware that dogs need regular dental care, according to Pedigree. The company says that four out of five dogs suffer from gum disease, making it one of the most common health issues in dogs.
Pedigree says that to celebrate the event, some veterinarians will offer free dental screenings for dogs throughout the month of June.

AFB International donates to Illinois, USA, shelter through 'Points 4 Pets'

Pet food ingredient supplier AFB International's "Points 4 Pets" program recently donated money to an Illinois, USA, animal shelter during WATT Publishing Company's PetFood Forum event.
The “Points 4 Pets” donation program uses a basketball pop-a-shot game to determine a donation amount. Every hour during an AFB exhibit, the single high score from the visitors for that hour equals the dollar amount that will be be donated to a no-kill, non-profit animal shelter near the event that AFB participated in.
AFB participated in WATT Publishing Company’s event, PetFood Forum 2011, on April 12-13, at the Renaissance Schaumburg Convention Center Hotel in Schaumburg, Illinois, USA. AFB chose to make its donation from the event to the Naperville Area Humane Society, which received US$658. The donation was matched by the foundation of AFB’s parent company, Ensign-Bickford Industries Inc., for a total donation of US$1,316.

State of the petfood market in Europe

While recent reports show only mild growth in Western European petfood markets such as Italy and Germany, the region still accounts for a significant amount of petfood knowledge, activity and, for lack of a better term, buzz.
These are only one person's observations after I was fortunate enough to spend two weeks in Europe earlier this month, first organizing Petfood Forum Europe and attending Victam International in Cologne, Germany, then traveling to visit petfood plants in Spain and Italy, culminating with a day at Zoomark in Bologna, Italy. But the fact that growth is still happening despite ongoing economic doldrums (including in Spain and Italy) backs up my impressions, I believe.
Petfood Forum Europe on May 4 turned out to be a day of worthwhile industry knowledge and enthusiastic participation from 130+ petfood professionals from throughout Europe and the world. (Check out videos of some of the speakers.)
The conference was held in conjunction with Victam International 2011, the large agrifeed show that featured dozens of petfood equipment suppliers and their impressive new extruders, driers, hammermills and the like. (See a video of a new packaging machine.) The Victam Innovation Award winners included some of these suppliers, such as Buhler and Amandus Kahl.
My travels the following week included a visit to the plant of a small but very interesting company, Biologia y Nutritcion, near Zaragoza, Spain. Its innovative business model -- it's the petfood category producer and manager for Mercadona, a 1,000+ chain of supermarkets in Spain, an arrangement exclusive to both companies -- has catapulted it to a 39% share of the Spanish petfood market in just four years. (Watch for an article in Petfood Industry later this year.)
Last but certainly not least, Zoomark 2011 was abuzz with new pet products, visitors and conversation the day I attended. This pet trade show, which just completed its 14th edition, alternates with Interzoo (held during even years in Nuremberg, Germany). While not nearly as large as Interzoo, Zoomark is growing increasingly international, with 363 exhibitors from 37 countries this year, according to the organizers. Many petfood companies exhibited, not just ones from Italy but also multinationals as well as manufacturers from throughout Europe, the US, Latin America and Asia.
Watch for data on the European and other petfood markets in the July directory issue of Petfood Industry.

Natural petfood co. donates dog treats to Utah animal sanctuary

Old Mother Hubbard recently donated 3,600 bags of its Chick’n’Apples and Fish’n’Waves dog snacks to Best Friends Animal Society’s animal sanctuary in Kanab, Utah, USA.
Old Mother Hubbard said the donation was made through the company’s WellPet Foundation, which aims to support organizations and activities dedicated to the well-being of dogs and cats.
“We are thankful to the folks at Old Mother Hubbard,” said Teresa Bodum, senior manager of corporate and foundation relations at Best Friends Animal Society. “We are so pleased that, once again, Old Mother Hubbard will be generously providing tasty rewards to sanctuary animals awaiting adoption.”

What's the best way to educate vets about pet nutrition?

I received an email recently from a veterinarian who commented that when he attended vet school 20 years ago, he took one nutrition course -- that was it. He said he hoped that situation had changed.
I think we all know it has not. Most US veterinarians would admit that their formal education on companion animal nutrition consisted of one basic course that, in some cases, had to be taught by a professor from another program (usually the animal science department or something similar) because no veterinary faculty had the knowledge or expertise to teach it.
 Any information on nutrition received after veterinary school usually comes via a handful of pet food manufacturers that sell through the veterinary channel. And not to disparage them, their products or their information, but let's face it: That information is by its very nature prone to be limited and biased.
Several pet food professionals in Europe have told me the situation is the same in most countries there, at least the ones with well-established pet food markets.
I don't have statistics on this -- except from Italy, where the Associazione Nazionale Medici Veterinari Italiana (national veterinary association) recently did an online survey showing 85% of vets there get requests from clients for advice on petfood -- but we all know the first source many pet owners turn to for information on pet nutrition is their veterinarian.
Considering this, the lack of nutrition knowledge and education among these professionals is one key reason, I believe, that so much misinformation about pet nutrition and petfoods abounds online and among other consumer media. Today's pet owners are highly involved, aware and hungry for knowledge. If they can't get it from their first source (their veterinarian), they'll turn wherever they can, including and especially the Internet.
The veterinarian I heard from issued a challenge: "Surely, there is a way for ... your industry in general to do a better job educating veterinarians, so they can help you educate the public."
Do you agree this is a role for our industry?

Missouri, USA, man given 'cease and desist' order for pet food companies

A Montgomery City, Missouri, USA, man has been ordered out of business by the secretary of state and could face charges for selling more than US$6 million in unregistered stocks and bonds in his pet food companies, according to ozarksfirst.com.
Missouri Secretary of State Robin Carnahan issued a "cease and desist" order for Frank Renick and his companies for allegedly misleading up to 700 investors in at least four states. In a statement, Carnahan said Renick started several companies to manufacture and sell organic petfoods and other pet supplies, which were market under the names Spectrum Pet Care Incorporated, Spectrum Pet Foods Inc. and SPC Brands Inc. 
Renick and his companies face up to US$40,000 in penalties and costs along with the possibility of having to make US$6 million in restitution to investors, according to ozarksfirst.com. Renick has 30 days to request a hearing on the matter.

Halo pet food sponsors Pets for Patriots celebration event

Pets for Patriots, an organization that connects shelter pets with service and veteran members of the US military, named Halo, Purely for Pets as the exclusive pet food sponsor of its "Be A Pet’s Hero Celebration" event.
The May 25 event takes place in Washington, DC, and serves as the charity’s inaugural celebration and fundraiser in partnership with the Washington Humane Society. In addition to providing food for the event's pet guests, Halo will donate product gift bags for people to take home.
“Every adoption made through our program saves and celebrates two lives, that of the pet and that of the veteran,” said Beth Zimmerman, founder and executive director of Pets for Patriots. “With the support of Halo, we can elevate the conversation about the loving care that companion animals everywhere deserve, but do not always receive.”

PetSmart's 2010 financial results indicate continued growth in 2011

Although other specialty retailers have struggled in the tough economy, PetSmart's financial results have proved that Americans are not scaling back on spending money on their pets, according to financial analysts at seekingalpha.com. 
Part of PetSmart's success is due to the fact that the company has little "direct" competition. Petco is one of the few "direct competitors," and the "indirect" competitors are predominantly the big box retailers such as Wal-Mart, Costco and Target, as well as grocery store chains. PetSmart has remained competitive in the petfood market as the company expanded its private-label petfood products and is set to open 40 to 50 additional stores in 2011, according to the financial analysts. 
PetSmart's earnings grew 24%, 32%, 23% and 26% in the past four quarters of fiscal 2010, respectively, up from levels during the same period one year ago. The company's full-year sales rose 6.7% to US$5 billion, while operating income increased 16.2% to US$428.7 million and net income rose 20.9% to US$239.9 million, the company reported.
These successful earnings results span a decade, as PetSmart's sales have increased nearly 10% and profits have increased 12% annually over this period, financial analysts say, with this growth expected to continue during the 2011 fiscal year.

DuPont survey reveals sustainability as greatest packaging challenge

DuPont recently conducted an online global survey of consumer packaged goods companies and packaging converters, which found that the desire for greater sustainability dominates the packaging industry.
More than 500 packaging professionals were surveyed and over 40% cited sustainability as the toughest challenge, while 33% named cost as a major factor (see figure). Of those respondents working on sustainable packaging, 65% said their company's efforts to improve packaging sustainability are focused on design for recyclability or use of recycled content; 57% said their company is focused on weight reduction; 41% said their company is focused on renewable materials; and 25% said their company is focused on compostable materials.
“These survey results confirm that there are many pathways to improving packaging sustainability,” said William J. Harvey, DuPont president. “It starts with close collaboration throughout the value chain to spark innovation.”

Animal health company launches DVMdiets Network for veterinarians

AHD, an animal health marketing and technology company, launched the DVMdiets Network, created for veterinary professionals
AHD says its DVMdiets Network provides comprehensive nutritional education for veterinary practices, along with an online home delivery platform for clients that offers more than 70 brands of specialty and prescription diets.
The DVMdiets Network features weekly live and on-demand seminars for member practices, which are sponsored and conducted by diet manufacturers and companion animal nutrition experts. The programs are designed to educate the entire staff of the veterinary practice, focusing on emerging trends, standardized nutritional guidelines, and new products and categories. The DVMdiets Network is offered as a free member benefit for members of the online veterinarian purchasing organization, GroupDVM, AHD says. 
"Our research indicates that while nutrition is discussed on more than 80% of veterinary clinic visits, less than half of veterinarians feel that their staff is adequately trained on companion animal diets," said Daryl Schraad, president of AHD. "The growing number of specialty diets has made it challenging for veterinarians to stay properly informed, let alone stock all of the products that their clients need. DVMdiets helps ensure the veterinarian remains the 'go-to' source for nutritional information, while allowing them to earn revenue and increase diet compliance through our DVMdiets home delivery program."

Spectrum Labs will donate $1 to Japan rescue groups for new Twitter followers, Facebook 'Likes'

Spectrum Labs will spend the months of May and June raising money for Japan Earthquake Animal Rescue and Support, a collaboration of three Japan-based no-kill animal rescue groups that are helping animals affected by the March 11 earthquake and tsunami.
During May and June, Spectrum Labs will donate US$1 for each new follower on its Twitter page, for each new “like” on its Facebook page, for each new veterinary clinic that chooses to receive its newsletter electronically instead of on paper, and to any attendee of the CVC East conference who swipes a card at Spectrum Labs' booth 211. In total, the company says it will donate up to US$4 to JEARS for each new person who connects with Spectrum.
“We hope that our community of veterinarians and pet-parents will help us support JEARS extensive efforts to help animals and veterinary hospitals as they recover from the horrific disaster in Japan. Pets play a significant role in Japanese families, which we can all relate to,” said Lyndee Kelver, domestic marketing manager at Spectrum. “Undoubtedly, there is a need for pets worldwide to receive the most effective allergy treatments possible. JEARS is a wonderful organization and we are honored to partner with them as they help aid animals that are victims of the massive earthquake devastation. We need the industry’s help to follow/like us on our social media sites and encourage others to do the same.”

Canadian pet food company launches dry dog food line with all fresh ingredients

CARNA4 Inc., a Canada-based petfood start-up, says it has created the first dry dog food to use real food ingredients that are all grown in the US and Canada, without vitamin and mineral pre-mixes or other additives.
The company says its dog food is made with fresh, table-grade chicken, wild salmon, eggs, whole produce and sprouted seeds, all baked to preserve authentic flavors and nutrients. The dog food, CARNA4 All Life Stages Chicken, will be available in select specialty petfood stores in California, USA, and the Midwest, USA, by the end of May. The petfood is distributed by Zeus & Co. of Chicago, Illinois, USA, and Newco Distributors of Rancho Cucamonga, California, USA.
CARNA4 Inc. was founded in 2010 by David Stauble, who previously managed a pet specialty chain's holistic pet food line, and Maria Ringo, a homeopathic medicine practitioner.
"We offer pet parents the opportunity to invest in their dog's health with a safe alternative to commercial foods that's more convenient and less expensive than raw or home cooking," said Stauble.

Holistic Select donates pet food in 'Worth Our Weight' drive

Holistic Select  recently donated 3,500 pounds of dog and cat food to Bideawee, an animal welfare and pet adoption organization, as part of its “Worth Our Weight” petfood drive.
The event was held in conjunction with the grand opening of a new Petco superstore at Columbus Square in Manhattan, New York, USA. More than 100 dogs and cats participated in the charitable weigh-in, which kicked off with a special appearance by actress Kelly Rutherford and her dog, Oliver, who was the first pet to hit the scale. For every pet who weighed in, Holistic Select donated an equivalent amount of pounds of petfood. The “Worth Our Weight” petfood drive was part of a promotion for the recently launched Holistic Select Health Scale, a tool designed to help pet parents evaluate and improve the health of their cats and dogs.
“We are thrilled to be the beneficiary of this generous donation from Holistic Select, said Nancy Taylor, president and chief executive of Bideawee. “It’s exciting that with their help, we can provide wholesome natural food and treats for our dogs and cats who are waiting to find their forever homes.”

German pet food market grows slowly in 2010

Germany's market for pet food grew slightly in 2010 compared to 2009, rising 0.8% to € 2.777 billion (US$3.93 billion).
The strongest growth in 2010 was in the market for cat food, which increased 2.9% to € 1.435 billion (US$2.03 billion). Total sales of dog food increased 0.1% from 2009 to  € 1.102 billion (US$1.56 billion) in 2010. The market for pet products also increased slightly from 2009, growing by 0.8% in 2010 to € 3.707 billion (US$5.25 billion).
Sales of small animal food declined 4.5% from 2009, to € 127 million (US$179.5 million); sales of food for caged birds fell 7% in 2010, to € 53 million (US$74.9 million); and sales of fish food fell 11.6%, to € 60 million (US$84.8 million) in 2010.

Dr. Tim's adds three US pet food distributors

Dr. Tim’s announced it added three distributors that will sell the company's pet food to retailers throughout the United States.
K& W Distribution, located in Clyde, Ohio, USA, will cover distribution in the USA states of: Ohio, Michigan, Indiana, Pennsylvania, Kentucky and West Virginia. Zeigler's Distribution, based in Lebanon, Pennsylvania, USA, will service the USA states of: eastern Pennsylvania, Maryland, Delaware, New Jersey, Virginia and eastern West Virginia. Topaz Natural Pet Products LLC, located in Denver, Colorado, USA, will cover the state of Colorado.

H.H. Backer 2011 pet industry spring trade show draws increased attendance

H.H. Backer’s 23rd annual pet industry spring trade show was held April 13-15 in Atlantic City, New Jersey, USA, attracting nearly 6,000 registered  pet industry buyers from 1,869 firms.
These attendance figures are up 23% compared with the previous year’s show. According to the organizer, a total of 314 exhibitors displayed products in 560 booths. In addition, 60 exhibitors displayed at the Backer show for the first time.
The next show is the 45th annual pet industry Christmas trade show, which will take place from October 13-15 in Rosemont, Illinois, USA.

Holistic pet food company uses colorful packaging for dog food line

Holistic pet food maker Infinia recently introduced its Holistic Dog Food line, with colorful packaging to convey the food's quality to consumers, according to the packaging designer.
The dog food line is available in recipes such as Turkey & Sweet Potato, Chicken & Brown Rice, and Bison & Potato. 
"The opportunity with this project was to design an ultra-premium line of pet food that nurtures mind, body and relationship with holistic nutrition. The branding, packaging and point-of-sale materials were created with an artful flair that conveyed richness in ingredients while delivering top-quality nutrition for its customers," said packaging designer, Andrew Pautler, of McCord Design Group. "The Infinia brand was successfully launched through independent retailers eager to stock the new ultra-premium line of pet food. The package design and shelf merchandising systems; as well as retail communication materials all worked together to help launch the contemporary new brand that has been widely accepted by owners and their pets."

RECALL:Two pet food companies issue pig ear dog treat recall

Two additional pet food companies issued recalls for pig ear dog treats after Illinois, USA-based supplier, Keys Manufacturing, found that a batch of the pet chews tested positive for Salmonella.
Boss Pet Products recalled its Diggers Natural Treat Pig Ear pet treats, which were distributed from November 2010 through April 2011, in the following states:  Montana, California, Washington, Oklahoma, Tennessee, New York, Kansas, Ohio, Texas, Mississippi, Alabama, Oregon, Utah, Iowa, Missouri, Illinois, Indiana, Louisiana and Minnesota, USA. The pig ears were sold in boxes of 100; boxes of 50; two-pack bags, shipped in cases of 12 bags; four-pack bags, shipped in cases of 12 bags; and eight-pack bags, shipped in cases of 12 bags. Recalled pig ear treats can be returned to the place of purchase for a full refund. Consumers with questions may contact Boss Pet at +1.800.445.6347.
Blackman Industries recalled its PrimeTime Premium Pig Ears in 2-count and 5-count, as well as its all KC Beefhide Premium Pig Ears in 20-count. The products were distributed between January 4 and April 29, in the following states: Kansas, Missouri, Iowa, Nebraska and South Dakota, USA. The recalled PrimeTime or KC Beefhide pig ear products can be returned to the place of purchase for a full refund. Consumers with questions may contact the company at +1.913.342.5010.

Holistic petfood company hosts bike raffle for pet cancer research

Canidae Pet Foods will host a charity raffle to win a pair of Felt Beach Cruiser bikes, with all proceeds benefitting the American Kennel Club Canine Health Foundation to help in the fight against pet cancer.
The raffle will take place during the 2011 Amgen Tour of California, offering the chance to purchase raffle tickets near the finish line at each stage of the race. The race's first stage begins on Sunday, May 15, in South Lake Tahoe, California, USA, and the final stage ends on Sunday, May 22, in Santa Clarita, California, USA. Raffle tickets will be priced at two dollars for one ticket and five dollars for three tickets. Canidae says all proceeds from the company's multi-day charity raffle will benefit the AKC Canine Health Foundation to fund cancer research in pets. The grand prize winner of the raffle will receive a pair of Felt Beach Cruisers donated by Canidae.

Global analysis looks at consumers' most trusted pet info channels

"The Pet Market," an analysis by Adem Lab of Parma University, looks at the global market for pet food and pet products, as well as how consumers access information on pet ownership and care through different retail channels.
A global overlook of the pet market shows that sales of petfood and pet care products are surging in Latin America, led by the Brazilian market. According to Euromonitor International, sales of pet food and pet care products rose from US$4.8 billion to US$8.3 billion from 2005 to 2010. Currently, Latin America  represents 10.2% of the global market, an increase from 7.6% in 2005. Brazil is the region's largest market, with pet care sales of US$5.2 billion in 2010, followed by Mexico (US$1 billion) and Argentina (US$645 million). Euromonitor predicts that Latin American pet care value sales will see a 5.5% compound annual growth rate over the 2010-2015 period.
Latin America's pet market growth comes as pet populations rise around the world, including in the United Kingdom. Research by Mintel for the Pet Food Manufacturers' Association found that about one in four (22.9%) UK families owns at least one dog, an increase of 2.1% over the past five years. The UK dog population is now at an all-time high of 8.3 million, which is almost as large as its cat population of 8.6 million. 
A 2010 survey from AISAD, an Italian pet association, looked at the most trusted places for consumers to gain information on matters related to pet ownership. The survey found specialty stores to be the most trusted for advice on pet care, hygiene, nutrition and dog registration. Breeders were found to be the most trusted by consumers for guarantees on pet origin and related assistance, as well as pet health and breeding. Those looking to buy a pet trusted a specialized store most, the survey found, but breeders and private pet owners were also considered to be important reference points. Though little competition to information channels that offer direct interaction, the Web was found to be an important source of information on all pet-related topics.

Blue Buffalo pet food, Petco host National Adoption Weekend

Petco and the Blue Buffalo Co. will team up to help pets find homes by hosting National Adoption Weekend, May 14-15.
National Adoption Weekend, sponsored by Blue Buffalo, will include pet adoption events at Petco stores nationwide. The events will allow new and prospective pet parents the chance to speak with local adoption groups and meet adoptable animals.
During the adoption events, Blue Buffalo Co. will also aim to raise money and awareness for the Morris Animal Foundation, a research and treatment organization for pet cancer. Actress Betty White teamed up with Blue Buffalo in an in-store public service announcement to let customers know that for each bag of Blue Buffalo dog or cat food purchased at Petco stores, one dollar will be donated to the Morris Animal Foundation during the month of May. Donations of any amount will also be accepted at Petco registers and online, so customers can contribute as much as they would like.
National Adoption Weekend will take place at Petco stores nationwide, from 9 a.m. to 6 p.m., on May 14 and 15. A complete list of participating stores and more details can be found using Petco's Store Locator.

Natural pet food company announces success of retailer loyalty program

Nature’s Logic pet food announced that its ongoing retailer loyalty program has so far led to over 50% growth, compared to the first quarter of 2010, for qualifying retailers.
The pet food program includes rebates and employee rewards for retailers, as well as coupons and a frequent purchase plan for pet owners. Nature's Logic says its retailer loyalty program is guaranteed to continue through 2015, allowing independent retailers ongoing support to successfully build the brand with clients.

Pet Food Talk provides online dog food coupons to consumers

Pet Food Talk Inc. released its dog food coupon website, which the company says condenses its pet food consultation business model into a fully integrated website to help consumers save money.
Pet Food Talk's Dog Food Coupon website, which the company says is updated daily, lists dog food brands along with the latest coupons being offered by that company.
Pet Food Talk Inc. has also started developing more petfood coupon sites, including one for cat food, horse food, snake food and fish food. These projects are expected to be completed by early summer 2011, according to Pet Food Talk Inc.
"Dog food manufacturers are constantly releasing promotions. I don't recommend that anyone ever pay full price for their dog food, since there is almost always a coupon available that will allow them so save as much as 20% off of their purchase" said Adam Davies, creator of Pet Food Talk Inc.

Britain spends £15 billion annually on pets

Britain's 26 million pet owners spend roughly £15 billion (US$24.7 billion) per year on their pets, an average of £11.04 (US$18.19) per pet per week, according to a recent survey. But the economic downturn has owners trying to find ways to cut costs.
According to the survey, 500,000 pet owners can no longer afford to buy food for their pet, and are feeding the animals leftovers. In addition, there has been a 19% rise in stray and abandoned animals taken to shelters in the last year. Higher insurance bills and veterinarian costs have pet owners skipping the vet visit, while higher food costs also contribute to their difficulties.
"We pride ourselves on being a nation of animal lovers, but the sad reality is some pet owners can either no longer afford to keep their pets or are unable to provide a suitable home for them," said Laura Sleight with the Blue Cross, an animal charity that jointly commissioned the survey with a new TV show called Pets for Life. "Animals add so much to our lives but it's important that people understand the cost, time and commitment involved."

Natural pet food company releases online health tool

Holistic Select petfood has launched the Holistic Select Health Scale, a tool designed to help pet parents evaluate and improve the holistic health of their cats and dogs. 
The new tool focuses on five main areas of holistic health:  nutrition, education and training, socialization, physical health and environment. Participants rank their pets on a scale of one to five based on the accuracy of a set of statements pertaining to each area. According to Holistic Select, the tool is a good way for pet parents to discover how they're doing with respect to their pet's whole-body health and gain valuable tips for improvement.
For a limited time only, each pet parent who completes the Holistic Select Health Scale will receive an exclusive savings offer for Holistic Select petfood.

The Honest Kitchen offers 'Recipie Wheel' to help consumers select pet food

The Honest Kitchen's Recipie Wheel attaches to store displays as an aid for consumers selecting petfood

The Honest Kitchen introduced its "Recipe Wheel," designed to aid consumers in selecting a petfood from among its six most popular recipes.
The Recipie Wheel allows customers to choose from among several pet needs, including life stage, health needs, allergies or activity level, in one window, and displays a set of recommended recipes in the facing window. The Recipe Wheel is being rolled out to stores, veterinarians and distributors of The Honest Kitchen’s petfood lines in May. It is designed to be attached directly to the company’s display rack or other store shelving.
“Our line has expanded considerably in the past couple of years, and we began to see that the total range of options had become overwhelming for some - especially newcomers to the line,” said Lucy Postins, The Honest Kitchen’s founder and chief executive. “We don’t ‘pigeonhole’ our recipes by life stage like many conventional manufacturers, but rather encourage pet owners to select a food based on their individual animal’s unique requirements. However, that can become an intimidating process for consumers, so we really wanted to create this piece as a simple-to-use tool, to help them narrow down the choices.”

FDA issues regulations for importing pet food ingredients

In May, the Food and Drug Administration announced two new regulations to help ensure the safety and security of foods and petfoods in the United States.
The rules are the first to be issued by FDA under the authorities granted by the Food Safety Modernization Act, signed into law by President Obama in January. Both rules will take effect on July 3, 2011.
The first rule strengthens FDA's ability to prevent potentially unsafe food from entering commerce, by allowing FDA to administratively detain food the agency believes has been produced under unsanitary or unsafe conditions. The product will be kept out of the marketplace for up to 30 days while the agency determines if enforcement action is needed.
The second rule requires anyone importing food into the US to inform FDA if any other country has refused entry to the same product, including petfood. This new requirement will provide the agency with more information about imported foods, which improves the FDA's ability to target foods that may pose a significant risk to public health. This new reporting requirement will be administered through FDA's prior notice system for incoming shipments of imported food, established under the Public Health Security and Bioterrorism Preparedness and Response Act of 2002.

Animal rescuers lend aid to pets affected by storms in southern, Midwest US

Animal rescuers from all over the U.S. are lending their efforts to help pets affected by the recent storms in the South and Midwest, according to reports.
Volunteers and organizations are providing supplies, transportation and shelter to dislocated, lost and injured animals. The ASPCA, PetSmart Charities, the Humane Society of the United States, Code 3 and Wayside Waifs have been erecting temporary shelters, distributing supplies and helping to transport animals out of shelters in affected areas. "Our goal is to get displaced animals back to their owners and house those animals until their owners can get on their feet," said Tim Rickey, senior director of the ASPCA's field investigations and response team.
Donations to the efforts can be made through the Humane Society of West Alabama, the Tuscaloosa Metro Animal Shelter, Birmingham Jefferson County Animal Control or the ASPCA.

Hill's Pet Nutrition, 'Biggest Loser' host team up to help pets lose weight

Hill's Pet Nutrition and "Biggest Loser" host Alison Sweeney are inviting pet owners to join the "Science Diet Million Pound Pledge" — a national call-to-action to help the estimated 54% of overweight or obese dogs and cats in the US shed pounds and live a healthy, happy lifestyle. 
To participate, owners can visit www.petfit.com and pledge to help their pet lose weight. All participating pet owners will receive a "Try Me Free" rebate for a Science Diet weight management food of their choice — redeemable at PetSmart — and gain access to interactive weight loss tools to track their pet's progress. "Making sure that my family eats healthy and exercises is extremely important to me, so when I found out that my dog Winky needed to lose a few pounds it was really upsetting," said Sweeney.  "With the help of Science Diet, Winky is back on track and now I'm encouraging loving owners across the country to visit www.petfit.com and pledge to help their pets lose weight." 

Palm kernel meal in UK petfood contributing to deforestation

British pets and other animals consume 10% of all palm kernel meal—a byproduct of palm oil—produced in the world, which may be contributing to the destruction of the rainforests where the oil is found.
The UK imported a total of 643,400 metric tons of palm oil and 663,300 metric tons of palm kernel meal in 2009, according to "Mapping and understanding the UK palm oil supply chain," a report completed for the Department of Environment, Food and Rural Affairs. Of the 663,300 metric tons of meal, 552,300 metric tons were imported for animal feed.
But while the UK has been increasingly turning to sustainable oil for its imports, sustainable palm kernel meal has not been a focus, something that has experts worried about the resulting environmental impact. "It's not just a by-product," said Defra official Sara Eppel, especially in Britain where "we import five times as much kernel from Indonesia as palm oil." According to Eppel, current government buying standards don't cover palm oil sustainability.

Pet Food Express says petfood antitrust lawsuit dismissed by US District Court

Pet Food Express announced that Royal Canin’s antitrust lawsuit against Pet Food Express was dismissed by Judge Marilyn Patel of the US District Court, Northern District of California.
The case focuses on a 1997 distribution agreement between the two companies that was signed by Royal Canin’s predecessor Pet Products Plus, but that Pet Food Express claims was violated when Mars Inc. purchased Royal Canin and sold the petfood to PetSmart stores. 
Pet Food Express is now seeking US$22.8 million in damages from Royal Canin, for what Pet Food Express calls a "breach of contract" by Royal Canin. The trial date is set for May 31, 2011.

Charlee Bear Products adds new dog treat flavor, joins Facebook

Charlee Bear Products launched its latest dog treat flavor, Chicken Soup & Garden Veggie, in addition to a revamped website and Facebook page. 
The Chicken Soup & Garden Veggie flavor comes in a 16-ounce zip pouch with more than 400 treats, made of real chicken broth, garden vegetables and chicken liver, according to the company.  
Charlee Bear also unveiled a newly redesigned website, which contains features and expanded content such as frequently asked questions, customer testimonials, dog trainer recommendations and links to online retailers. Visitors to the website also can access downloadable articles on topics like how to choose a kennel, training tips and emergency preparedness

Nature's Logic pet food hits store shelves in Seattle

Nature’s Logic announced that its petfood lines will soon be available in nine All The Best Pet Care stores in the Seattle, Washington, USA, area.
Nature's Logic said that its all-natural kibble, canned and raw frozen pet foods will be available in the stores by May 6. The two companies will work together to actively promote the news to consumers through social media.
“All The Best is a leader in the Seattle pet community,” said Scott Freeman, founder and owner of Nature’s Logic. “They have a well-trained staff that understands natural pet health and nutrition. They are an excellent resource for pet guardians and we’re proud to have them carrying our foods.”

Canidae PRO blog announces free petfood winner

Canidae Pet Foods Inc. sponsors the Responsible Pet Ownership blog, which recently awarded free petfood to the winner of a quarterly drawing for all new blog subscribers.
Canidae awarded six months worth of free pet food to the first-quarter drawing winner, Dana G. of Beaufort, North Carolina, USA. Dana was selected as the winner among all eligible new subscribers in a random drawing that was held in April. She chose to receive the Canidae Platinum formula for her dog “Dixie,” a 12-year-old Labrador Retriever. 
Canidae's PRO blog offers articles by professional writers on a range of topics, including natural nutrition, training and exercise, behavior problems, grooming, veterinary care, spaying and neutering, and supporting reputable breeders and rescue groups.

RECALL: Pig ear pet treats recalled over possible Salmonella contamination

Keys Manufacturing Co. Inc. recalled pet chews made of pig's ears because of possible Salmonella contamination.
The Paris, Illinois, USA, petfood maker's Pig Ears for Pet Treats were distributed in the following US states: Arkansas, Florida, Illinois, Indiana, Iowa, Kentucky, Louisiana, Michigan, Minnesota, Missouri, Ohio, Pennsylvania, Texas and Virginia. So far, the treats have been linked to one illness in a Missouri, USA, dog, according to the company.
Salmonella can affect both humans and pets. Symptoms in humans include fever, diarrhea, nausea, vomiting and abdominal pain. Pets with Salmonella may be lethargic, have diarrhea or bloody diarrhea, fever and vomiting. Consumers can return the pet treats to the place of purchase for a full refund.

Hill's Pet Nutrition offers treats for small, toy dog breeds

Hill's Pet Nutrition recently added Hill's Science Diet Simple Essentials Treats to its line pet foods for small and toy breed dogs.
The product line is available at PetSmart, Petco and pet specialty stores in three varieties:  Skin & Coat Adult Small Biscuit, Light Adult Small Biscuit and Oral Care Adult Small Nugget.
“As the owner of a small breed dog, I know from experience that the ‘one-size-fits-all’ approach to pet nutrition doesn’t work well for small and toy pets,” said Kostas Kontopanos, president of Hill's Pet Nutrition US. “We wanted to offer small and toy pet owners a high quality treat that’s a perfect reward for our little friends, without having to break off a piece of a treat that’s obviously designed for a much larger pet.”

Kansas State University opens animal health center

Kansas State University officially opened the Center for Animal Health Innovation at its Olathe, Kansas, USA, campus.
The program started with a US$1 million seed grant from the Kansas Bioscience Authority. The Center for Animal Health Innovation was designed to become a link between animal health companies looking for new technology to develop new products and university researchers or entrepreneurs creating that new technology.
“We’re still formulating our strategic plan and understanding the core categories that we want to go after and then begin to really look for opportunities and technologies,” said Paula Stack, the Center’s interim chief executive officer.
The Center's board, which includes representatives from regional animal health organizations and companies, will select a permanent CEO during the summer as well as develop plans to attract additional investment and set the Center’s operational goals.
“We’re really at the beginning of the process,” Stack said. “Our ultimate goal is to bring economic growth to the animal health industry and the specific impact on Kansas.” 

Nature's Variety announces consumer pet food referral program

Nature’s Variety announced a referral program,“Transform a Life,” offering rewards to consumers who purchase the company's pet food.
The company said the program will reward consumers who recommend Nature’s Variety to their friends with up to US$5.00 in coupons if their friends sign up and request a free sample of the Prairie dog food line. The program begins on April 26.
“Nature's Variety has a lot of passionate pet parents that support us and spread the word about the transformational results of our food every day,” said Reed Howlett, chief executive of Nature’s Variety. “Our consumers have seen the results of a wholesome, nutritious diet for their own pets and they don’t hesitate to tell their friends. So now it’s our turn to reward our most passionate advocates for doing what they’ve already been doing.”

21 Dog deaths linked in South Africa petfood scare

The Pet Institute of South Africa reported that at least 21 dogs have died from eating contaminated dry dog food. 
The dogs were diagnosed by the Onderstepoort Veterinary Institute in Gauteng, South Africa, as having died of aflatoxocosis. Three brands linked with the contaminated petfood are Hi-Pro, Legends and Buddies.
The Pet Food Industry Association and the South African Veterinary Association are working together to try to stop the deaths. If a dog is showing signs of being unhappy, uncomfortable, depressed, off its food, nauseous and/or vomiting, pet owners are urged to immediately withdraw its food and take the dog to the nearest veterinarian. Pet owners are advised to take the original packaging of the dog's food along with them.

Cascadia offers 'Pet Industry Overview' 2011 report

Cascadia Capital published its bi-annual report, "Pet Industry Overview."
The report, compiled by Bryan Jaffe, senior vice president of Cascadia’s Middle Markets practice group, provides insight into the market forces changing the pet industry in 2011. The Pet Industry Overview looks at industry trends, including the impact of food-price inflation, continuing dominance of big box stores and the key factors that will drive transactions in 2011. The report also breaks down market data across all major industries sectors: retail, distribution, manufacturing and veterinary services.   
For a complimentary copy of the report, contact Bryan Jaffe at bjaffe@cascadiacapital.com.

Food truck for dogs comes to Chicago May 7

On May 7, a new food truck for dogs will hit the streets of Chicago, Illinois, USA.
The truck, called Fido To Go, sells ice cream and baked cookie treats for dogs. Tracy Werner, one of FTG's owners, said she came up with the idea by watching a segment about food trucks on TV.
"Everything I see on the news, I automatically go: Dogs—how does this relate to dogs?" Werner said. 
FTG will make its debut on May 7, at Chicago's Bark in the Park. The truck will run through October, stopping at venues across the city like dog parks and other dog events.

Packaged Facts: US pet market outlook strong for 2011-2012

A report released by Packaged Facts on the US pet market found that despite slow growth due to the recession in 2010, sales of petfood and pet products are expected to increase at a faster rate in 2011 and 2012.
The report, “U.S. Pet Market Outlook 2011-2012,”  looks at US pet market retail sales and trends overall and in four core categories: veterinary services, petfood, non-food pet supplies and non-medical pet services. It found that sales of all pet products and services rose 4.3% in 2010 to US$55.07 billion. Sales of veterinary services increased the most in 2010, to US$19.69 billion. Non-medical pet services experienced the second largest growth increase at 5%, to reach US$6.11 billion. Sales of petfood increased 2.8% to US$18.35 billion and sales of pet supplies increased 2% to US$10.92 billion, according to the report.
Despite a recession, Packaged Facts' report says that the US pet market remains healthy, attributing this strength to factors such as the human-animal bond, an aging pet population and big-spending baby boomers. Packaged Facts expects the annual sales rate to recover to approximately 5% in 2011 and to nearly 6% in 2012, reaching US$61.4 billion. 
“The market bulwark will continue to be the most health-oriented category, veterinary services,” said David Lummis, the report's author. “As the population of senior pets continues to rise and market participants continue to adapt human-style technologies and medications and develop new pet-specific ones, the veterinary category will experience a 9% compound annual growth rate, which is much higher than other segments. As a result of its faster growth, veterinary services will continue to grow as a share of the total pet market.”
Packaged Facts' pet market outlook report can be purchased online.