Purina is launching a new line of petfood in January 2011 called Purina One Beyond.
Purina One Beyond is designed to be an all-natural, high quality, flavorful kibble that is free of fillers and artificial preservatives, the company says. Purina says the first ingredient in the food is real meat; other ingredients include carrots, apples, tomatoes, blueberries, sweet potatoes and spinach.
Purina One Beyond's website has several videos that share more about the new product. Each time one of the videos on the website is viewed, Purina One Beyond will donate US$1 to homeless pets in the company's network of animal shelters. So far, Purina has donated over US$162,000 and will continue to make donations up to US$300,000 through December 10.