Canidae Pet Foods will redesign the packaging for its grain-free line of petfood in the first quarter of 2011 to better reflect the quality of the company's products and its position in the marketplace, according to Canidae.
As part of the new packaging, Canidae will change the name of two of its dog food products: the Grain Free All Life Stages formula will become Grain Free Pure Elements and the Grain Free Salmon formula will become Grain Free Pure Sea. The ingredients and the products themselves will remain unchanged. Following the initial distribution of new packaging for the Grain Free Pure Elements and Grain Free Pure Sea dry formulas for dogs, the company will introduce new packaging for its grain-free canned formulations as well as both the dry and canned versions of its Felidae Grain Free formulas for cats.
"As the leading brand exclusive to the independent pet food retailer, we continue to innovate and grow," said Jim Mantych, director of marketing for Canidae. "Part of this growth is an expansion of our product lines. It is important for us to differentiate these lines to help customers choose what's best for their dog or cat. The grain-free repackaging will allow us to better communicate with pet owners that in fact Canidae now offers three distinct lines of natural and holistic pet food. This includes our renowned line of meat-based diets formulated with a hand-picked selection of diversified carbohydrates, our recently announced single grain solution featuring rice, fresh chicken and 29% total protein, and finally our repackaged grain-free diets."
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