Thursday, July 1, 2010

Petfood is big on cause marketing

Even during a worldwide recession--or perhaps because of it--many companies have stepped up their campaigns to support and promote specific causes and charities. Petfood manufacturers are no exception.
Check out the great
article by Jessica Taylor, "Paws with a cause," about companies like Del Monte, Three Dog Bakery, Canidae and Halo, Purely for Pets.
And read her
article about Bil-Jac's licensing deal to support Veteran's K-9 Corps.
If you want an idea of what some companies in industries other than petfood are doing, watch these videos
posted on Advertising Age.
What is your company doing to support a cause or charity? Or do you know of other petfood companies doing great work in this area?

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