Even during a worldwide recession--or perhaps because of it--many companies have stepped up their campaigns to support and promote specific causes and charities. Petfood manufacturers are no exception.
Check out the great article by Jessica Taylor, "Paws with a cause," about companies like Del Monte, Three Dog Bakery, Canidae and Halo, Purely for Pets.
And read her article about Bil-Jac's licensing deal to support Veteran's K-9 Corps.
If you want an idea of what some companies in industries other than petfood are doing, watch these videos posted on Advertising Age.
What is your company doing to support a cause or charity? Or do you know of other petfood companies doing great work in this area?