Hill's Pet Nutrition recently added Hill's Science Diet Simple Essentials Treats to its line pet foods for small and toy breed dogs.
The product line is available at PetSmart, Petco and pet specialty stores in three varieties: Skin & Coat Adult Small Biscuit, Light Adult Small Biscuit and Oral Care Adult Small Nugget.
“As the owner of a small breed dog, I know from experience that the ‘one-size-fits-all’ approach to pet nutrition doesn’t work well for small and toy pets,” said Kostas Kontopanos, president of Hill's Pet Nutrition US. “We wanted to offer small and toy pet owners a high quality treat that’s a perfect reward for our little friends, without having to break off a piece of a treat that’s obviously designed for a much larger pet.”
Thursday, May 5, 2011
Wednesday, May 4, 2011
Kansas State University opens animal health center
Kansas State University officially opened the Center for Animal Health Innovation at its Olathe, Kansas, USA, campus.
The program started with a US$1 million seed grant from the Kansas Bioscience Authority. The Center for Animal Health Innovation was designed to become a link between animal health companies looking for new technology to develop new products and university researchers or entrepreneurs creating that new technology.
“We’re still formulating our strategic plan and understanding the core categories that we want to go after and then begin to really look for opportunities and technologies,” said Paula Stack, the Center’s interim chief executive officer.
The Center's board, which includes representatives from regional animal health organizations and companies, will select a permanent CEO during the summer as well as develop plans to attract additional investment and set the Center’s operational goals.
“We’re really at the beginning of the process,” Stack said. “Our ultimate goal is to bring economic growth to the animal health industry and the specific impact on Kansas.”
The program started with a US$1 million seed grant from the Kansas Bioscience Authority. The Center for Animal Health Innovation was designed to become a link between animal health companies looking for new technology to develop new products and university researchers or entrepreneurs creating that new technology.
“We’re still formulating our strategic plan and understanding the core categories that we want to go after and then begin to really look for opportunities and technologies,” said Paula Stack, the Center’s interim chief executive officer.
The Center's board, which includes representatives from regional animal health organizations and companies, will select a permanent CEO during the summer as well as develop plans to attract additional investment and set the Center’s operational goals.
“We’re really at the beginning of the process,” Stack said. “Our ultimate goal is to bring economic growth to the animal health industry and the specific impact on Kansas.”
Nature's Variety announces consumer pet food referral program
Nature’s Variety announced a referral program,“Transform a Life,” offering rewards to consumers who purchase the company's pet food.
The company said the program will reward consumers who recommend Nature’s Variety to their friends with up to US$5.00 in coupons if their friends sign up and request a free sample of the Prairie dog food line. The program begins on April 26.
“Nature's Variety has a lot of passionate pet parents that support us and spread the word about the transformational results of our food every day,” said Reed Howlett, chief executive of Nature’s Variety. “Our consumers have seen the results of a wholesome, nutritious diet for their own pets and they don’t hesitate to tell their friends. So now it’s our turn to reward our most passionate advocates for doing what they’ve already been doing.”
The company said the program will reward consumers who recommend Nature’s Variety to their friends with up to US$5.00 in coupons if their friends sign up and request a free sample of the Prairie dog food line. The program begins on April 26.
“Nature's Variety has a lot of passionate pet parents that support us and spread the word about the transformational results of our food every day,” said Reed Howlett, chief executive of Nature’s Variety. “Our consumers have seen the results of a wholesome, nutritious diet for their own pets and they don’t hesitate to tell their friends. So now it’s our turn to reward our most passionate advocates for doing what they’ve already been doing.”
Tuesday, May 3, 2011
21 Dog deaths linked in South Africa petfood scare
The Pet Institute of South Africa reported that at least 21 dogs have died from eating contaminated dry dog food.
The dogs were diagnosed by the Onderstepoort Veterinary Institute in Gauteng, South Africa, as having died of aflatoxocosis. Three brands linked with the contaminated petfood are Hi-Pro, Legends and Buddies.
The Pet Food Industry Association and the South African Veterinary Association are working together to try to stop the deaths. If a dog is showing signs of being unhappy, uncomfortable, depressed, off its food, nauseous and/or vomiting, pet owners are urged to immediately withdraw its food and take the dog to the nearest veterinarian. Pet owners are advised to take the original packaging of the dog's food along with them.
The dogs were diagnosed by the Onderstepoort Veterinary Institute in Gauteng, South Africa, as having died of aflatoxocosis. Three brands linked with the contaminated petfood are Hi-Pro, Legends and Buddies.
The Pet Food Industry Association and the South African Veterinary Association are working together to try to stop the deaths. If a dog is showing signs of being unhappy, uncomfortable, depressed, off its food, nauseous and/or vomiting, pet owners are urged to immediately withdraw its food and take the dog to the nearest veterinarian. Pet owners are advised to take the original packaging of the dog's food along with them.
Cascadia offers 'Pet Industry Overview' 2011 report
Cascadia Capital published its bi-annual report, "Pet Industry Overview."
The report, compiled by Bryan Jaffe, senior vice president of Cascadia’s Middle Markets practice group, provides insight into the market forces changing the pet industry in 2011. The Pet Industry Overview looks at industry trends, including the impact of food-price inflation, continuing dominance of big box stores and the key factors that will drive transactions in 2011. The report also breaks down market data across all major industries sectors: retail, distribution, manufacturing and veterinary services.
For a complimentary copy of the report, contact Bryan Jaffe at bjaffe@cascadiacapital.com.
The report, compiled by Bryan Jaffe, senior vice president of Cascadia’s Middle Markets practice group, provides insight into the market forces changing the pet industry in 2011. The Pet Industry Overview looks at industry trends, including the impact of food-price inflation, continuing dominance of big box stores and the key factors that will drive transactions in 2011. The report also breaks down market data across all major industries sectors: retail, distribution, manufacturing and veterinary services.
For a complimentary copy of the report, contact Bryan Jaffe at bjaffe@cascadiacapital.com.
Monday, May 2, 2011
Food truck for dogs comes to Chicago May 7
On May 7, a new food truck for dogs will hit the streets of Chicago, Illinois, USA.
The truck, called Fido To Go, sells ice cream and baked cookie treats for dogs. Tracy Werner, one of FTG's owners, said she came up with the idea by watching a segment about food trucks on TV.
"Everything I see on the news, I automatically go: Dogs—how does this relate to dogs?" Werner said.
FTG will make its debut on May 7, at Chicago's Bark in the Park. The truck will run through October, stopping at venues across the city like dog parks and other dog events.
The truck, called Fido To Go, sells ice cream and baked cookie treats for dogs. Tracy Werner, one of FTG's owners, said she came up with the idea by watching a segment about food trucks on TV.
"Everything I see on the news, I automatically go: Dogs—how does this relate to dogs?" Werner said.
FTG will make its debut on May 7, at Chicago's Bark in the Park. The truck will run through October, stopping at venues across the city like dog parks and other dog events.
Packaged Facts: US pet market outlook strong for 2011-2012
A report released by Packaged Facts on the US pet market found that despite slow growth due to the recession in 2010, sales of petfood and pet products are expected to increase at a faster rate in 2011 and 2012.
The report, “U.S. Pet Market Outlook 2011-2012,” looks at US pet market retail sales and trends overall and in four core categories: veterinary services, petfood, non-food pet supplies and non-medical pet services. It found that sales of all pet products and services rose 4.3% in 2010 to US$55.07 billion. Sales of veterinary services increased the most in 2010, to US$19.69 billion. Non-medical pet services experienced the second largest growth increase at 5%, to reach US$6.11 billion. Sales of petfood increased 2.8% to US$18.35 billion and sales of pet supplies increased 2% to US$10.92 billion, according to the report.
Despite a recession, Packaged Facts' report says that the US pet market remains healthy, attributing this strength to factors such as the human-animal bond, an aging pet population and big-spending baby boomers. Packaged Facts expects the annual sales rate to recover to approximately 5% in 2011 and to nearly 6% in 2012, reaching US$61.4 billion.
“The market bulwark will continue to be the most health-oriented category, veterinary services,” said David Lummis, the report's author. “As the population of senior pets continues to rise and market participants continue to adapt human-style technologies and medications and develop new pet-specific ones, the veterinary category will experience a 9% compound annual growth rate, which is much higher than other segments. As a result of its faster growth, veterinary services will continue to grow as a share of the total pet market.”
Packaged Facts' pet market outlook report can be purchased online.
The report, “U.S. Pet Market Outlook 2011-2012,” looks at US pet market retail sales and trends overall and in four core categories: veterinary services, petfood, non-food pet supplies and non-medical pet services. It found that sales of all pet products and services rose 4.3% in 2010 to US$55.07 billion. Sales of veterinary services increased the most in 2010, to US$19.69 billion. Non-medical pet services experienced the second largest growth increase at 5%, to reach US$6.11 billion. Sales of petfood increased 2.8% to US$18.35 billion and sales of pet supplies increased 2% to US$10.92 billion, according to the report.
Despite a recession, Packaged Facts' report says that the US pet market remains healthy, attributing this strength to factors such as the human-animal bond, an aging pet population and big-spending baby boomers. Packaged Facts expects the annual sales rate to recover to approximately 5% in 2011 and to nearly 6% in 2012, reaching US$61.4 billion.
“The market bulwark will continue to be the most health-oriented category, veterinary services,” said David Lummis, the report's author. “As the population of senior pets continues to rise and market participants continue to adapt human-style technologies and medications and develop new pet-specific ones, the veterinary category will experience a 9% compound annual growth rate, which is much higher than other segments. As a result of its faster growth, veterinary services will continue to grow as a share of the total pet market.”
Packaged Facts' pet market outlook report can be purchased online.
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