New pet food at PetSmart will help charity

Pet lovers can now feed their own pets a wholesome meal and serve one up to a pet in need. PetSmart Inc. will launch Good Natured, a new, philanthropic and natural dog and cat food brand available exclusively at the more than 1,400 PetSmart stores and online at petsmart.com. For every bag of food purchased, PetSmart will donate a meal to a pet in need through PetSmart Charities or PetSmart Charities Canada.
The dog food donations will benefit thousands of PetSmart’s shelter partners, freeing up the shelters’ precious funds for adoption and other life-saving programs. PetSmart expects donations from customer purchases of Good Natured products to reach 250,000 pounds of food – equivalent to 500,000 meals – in the first year of sales.
“At PetSmart, we know pet parents want the best for their pets. That’s why we are thrilled to launch this wholesome, quality food that is also affordable,” said Eran Cohen, chief customer experience officer, PetSmart. “Good Natured’s natural formulation is a great match for pet parents who want to serve up a healthy option to their own pet, while also providing a wholesome, nutritious meal to pets in need.”
Good Natured is a value-priced, natural, wholesome pet food. It features quality, real ingredients, with meat as the first ingredient, and is free from corn, wheat, soy, artificial preservatives, colors or flavorings to keep pets healthy and strong. Dry and wet food options are available for cats and dogs, and the largest package size is available for less than $30.
The new brand is now available for purchase at PetSmart stores across the United States, Canada and Puerto Rico, as well as online at petsmart.com.