Webinar to discuss natural, organic trend in petfood

The adage in journalism has always been “follow the money,” but the business wisdom in the pet nutrition industry might be “follow the human.”

More than ever, people buying natural and organic for their table are buying natural and organic for their pets. In today’s rapidly growing natural products industry, innovation and an intimate understanding of consumer wants and needs are a precious resource driving the industry forward.
Join us for a webinar to discuss the consumer trends driving growth in the natural pet products space. Learn about the link between human and pet trends and what innovators in the space are doing to take advantage of this dynamic market growth.
This educational webinar, “Consumer trends driving growth in natural pet products,” is brought to you by Trouw Nutrition and sponsored by Trouw Nutrition and presented by WATT Global Media. It will be held Wednesday, October 15, 2014 at 10 a.m. CDT. Register at https://www1.gotomeeting.com/register/141264704?linknumber=website to attend.
Petfood manufacturers, nutritionists, veterinarians, petfood professionals and petfood suppliers should attend this webinar to learn:

• What consumer trends are driving growth in natural pet products
• What fears and values are playing a role in this growth
• How the lines are being blurred between supplements and treats
• How innovators are playing with ingredients and marketing claims to take advantage of growth opportunities
• Recommendations for those committed to serving the growing natural pet product market
The speaker for this webinar will be Eric J. Pierce, director of strategy and insights at New Hope Natural Media. Pierce is a proven strategic marketing and market research leader with nearly 20 years of research and insights experience. In various consulting roles, he has been instrumental in maximizing the value of his clients’ business and marketing investments and has built a reputation for being a great partner, problem solver and adviser.