Nestlé's first-quarter 2014 pet product sales increased to CHF2.74 billion (US$3.11 billion) even as the company's overall sales saw a 5.1% downturn (to CHF20.8 billion—US$23.62 billion).
The boost in pet product sales was fueled in North America above all by the market launch of Lightweight and Glade cat litter along with Waggin' Train. In Latin America, the Dog Chow and Pro Plan brands were the primary factors behind the company’s gain in market share, according to the company. In Europe, said Nestlé, the pet brands Felix and Purina One Dry Cat were the main contributors.
The boost in pet product sales was fueled in North America above all by the market launch of Lightweight and Glade cat litter along with Waggin' Train. In Latin America, the Dog Chow and Pro Plan brands were the primary factors behind the company’s gain in market share, according to the company. In Europe, said Nestlé, the pet brands Felix and Purina One Dry Cat were the main contributors.
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