Friday, April 25, 2014

Nestlé Purina PetCare highlighting cat obesity with pledge effort

    Nestlé Purina PetCare is focusing attention on cat health, specifically obesity, with a new pledge effort.
    The Association for Pet Obesity Prevention estimates that 58% of owned cats in the US, or 50 million cats, are overweight, and less than 12% of cat owners are aware that their cats have a weight problem. Nestlé Purina is striving to get 100,000 cat owners to sign a pledge before May 2 promising to assess their cat's weight to determine if their cat is heavier than advised by vets. If 100,000 pledges are lodged, Nestlé Purina will donate US$50,000 to the Association for Pet Obesity Prevention.
    The pledge is available on the company's website, Those who sign the pledge will receive a free sample of Purina Cat Chow Healthy Weight, a low-calorie weight management cat food.

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