Tuesday, February 5, 2013

Wellness natural pet food brand launches TV ad campaign

      Wellness debuted a new ad campaign to highlight the benefits of a natural pet food diet.
    WellPet LLC recently premiered its Wellness natural pet food brand's first TV commercial in more than two years, on cable networks in the US.
    The 30- and 15-second commercial spots feature a lively, healthy Border Collie, named Wellsy, which the company says represents the vibrancy a pet can achieve on a natural pet food diet. Wellsy is shown next to Stuffy, a lookalike dog on a big-brand diet.
    The launch of the TV advertisements will be supported by a digital banner and video advertising. The commercials air on the Hallmark Channel, Lifetime, TLC and TNT. 

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