Originally presented at Petfood Forum 2010, Serge Boutet of Mondou Ltd., discusses how over the past decade, large pet retailers have developed their own pet food brands.
This one-hour session provides participants with information on how these retailer brands are unique, and their ability to compete nutritionally and economically with national brands. Boutet also covers new product concepts, feeding trials and other work to develop such a brand.
For $49.99, participants receive:
- Unlimited online access (log on any time – 24 hours a day –to view the session)
- Certificate of completion
- About the Presenter