Iams Home 4 the Holidays pet adoption program kicked off its annual adoption drive in partnership with Helen Woodward Animal Center, with the goal of finding homes for 1.5 million orphaned pets.
Iams will also donate 5 million meals to animals in need at adoption and rescue centers through its Bags 4 Bowls program. Iams will donate meals when consumers "Like" the Iams Facebook page as well as when they create and share a holiday card or adoption announcement on the page. The company will also donate meals with the purchase of specially-marked Iams dog or cat food during the duration of the campaign, which runs though January 3, 2012."Each year, as many as 4 million orphaned dogs and cats are euthanized due to shelter overcrowding – that is approximately one pet every eight seconds," said Mike Arms, founder of the adoption drive and president of Helen Woodward Animal Center. "Since partnering with Iams on the adoption drive 13 years ago, we have really seen the benefit of what this program can do for orphaned animals, and the families who adopt."