Pedigree will donate more than 100,000 pounds of pet food to shelters across the country as part of its “Every Dog Deserves” campaign.
Chelsea Kane, of "Dancing with the Stars" fame, will help kick off the “Every Dog Deserves” campaign on June 1, by delivering the first 10,000 pounds of petfood donation to the Amanda Foundation in Beverly Hills, California, USA.
Throughout the month of June, Pedigree wants dog lovers to log in to Facebook and Twitter to tell the company why they think that “Every Dog Deserves” the very best. For each "Like," comment, "@reply", re-tweet and photo upload directed at Pedigree, the company will donate one pound of food up to 100,000 pounds total.
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