All American Pet Co. Inc. reformulated all of its products to qualify as "natural" dog food.
This reformulation comes at a time when US retail sales of natural pet products are growing at double digit rates, according to the company.
"The growing strength in natural petfood sales reflects consumer's interest in living well and longer and sharing those same ideals with their -- four-legged -- family members. Consumers know that their personal health and the health and well-being of their dogs are linked. Our entire product line is now natural, including the heart-healthy Grrr-nola Dog Food Bar that doubles as a heart healthy snack, all of the Grrr-nola Natural products and the Bow Wow Breakfast product line," said Barry Schwartz, chief executive of All American Pet Co.