Tuesday, August 18, 2009

Pedigree re-launched in India

Pedigree, a dog food brand by Mars Inc., has been re-launched in India along with a new range of snacks and treats, according to a news report.
Nitin Kulkarni, director of corporate affairs, Mars International India, said the Indian market offers tremendous opportunity for the company.
The US-based Mars Inc. is looking to increase its retail presence in India with hopes of achieving a retail sales value of $US1 billion this year from the product.

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