AVMA and Hill’s unite to curb obesity

The American Veterinary Medical Association and Hill’s Pet Nutrition teamed up to create a series of short videos addressing pet and owner obesity.
The videos, available under the "Training Room" tab at www.petfit.com, were compiled in order to combat the reported 54 million overweight pets, according to the introduction video. The videos feature personal trainer and dog owner Gunnar Peterson.
Hill’s also promotes their Science Diet and Prescription Diet on the website to aid weight loss, tapping into the diet petfood market that annually rakes in an approximated $13 billion.