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Cat food brand Friskies is calling for video entries to "The Friskies" contest for the chance to win a US$5,000 cash prize and a custom-made, gold-plated statue.
Cat owners can upload a video up to two minutes long to www.TheFriskies.com that captures their cat's funniest or most adventurous moment through July 15. Entries are accepted in four categories:
- Cat Comedy: Your cat(s) in an humorous situation
- Catventure: An indoor cat adventure
- Rescue Cat: Your cat(s) adopted from a rescue group or shelter enjoying life
- Pursuit of Food/Treat: Your cat(s) pursuing or engaging with their cat food or treat(s)
All entries will be evaluated by a panel of judges using the following criteria to select 20 semi-finalists (five from each category): originality & overall artistic impression, audience appeal & entertainment quality, sense that there's a story being told and portraying cat's perspective.
The 20 semi-finalists will be announced on August 6 and will be awarded a one-year supply of Friskies cat food and Friskies Party Mix brand cat treats. Then, the public will have a chance to vote on the semi-finalists' videos through September 16 to select the top three videos from each category. These finalists will win a trip to New York, New York, USA, to attend "The Friskies" award show on October 15, where one grand-prize winner from each of the four categories will be selected. The four grand-prize winners along with a fan-favorite winner will receive a Friskies Catuette statue and a US$5,000 cash prize.
981 Media and actress Arloa Reston released the latest episode in the series, “Cat Chat with Arloa,” which investigates the link between different types of cat food and cat health.
"Cat Chat with Arloa" interviews pet nutritionist and wellness expert, Marc Ching, to investigate the link between cat food and cat health, with discussions focused on dry cat food and the effects it can have on a cat's health. The show looks into the dry petfood production process, as well as discusses other species-appropriate diets.
The episode also features Lil Bit, a healthy, purebred Russian Blue cat who was abandoned and almost euthanized at a city shelter before being rescued by a no-kill cat rescue group. He has been living at the Cat Connection cattery and is hoping to find a forever home. According to Arloa, “Many purebred cats can be found at shelters and in rescue groups. Lil Bit is just one of many who are homeless due to cat overpopulation."
New "Cat Chat with Arloa" episodes are available weekly on Wednesday mornings at http://CatChat.TV.
PetAdvocate.net recently launched across the US as a resource
that stores reviews and listings on pet-friendly businesses and destinations around the
country.
PetAdvocate.net was created as a way for people to share reviews and share
both positive and negative experiences with other pet owners. In June,
PetAdvocate.net, which lists more than 7,000 pet businesses, launched in six
pet-centric states: Colorado, Washington, Oregon, Virginia, Maryland and
Washington D.C., USA. In an effort to grow quickly, Petadvocate.net will raffle
off an iPad3 after reaching 1,000 user reviews, selecting the winner at
random.
Eva Longoria has reportedly agreed to become the international celebrity face
of the Dine cat food brand.
Although Longoria, star of the TV show "Desperate Housewives," does not own a
pet cat, she says she is a cat lover and owned them as a child.
"I am a big cat lover. I grew up with a lot of cats on a ranch," she said.
"I'm just an animal lover in general. I really like the Dine campaign because
it's kind of quirky."Longoria said she is rather selective about the brands,
like Dine, that she chooses to be associated with: "I'm actually very picky
about the products I endorse. I am really particular about where I lend my name.
This just felt like a perfect match."
Purina has launched a search for the "Purina Cat Chow Correspondent" as part of a plan to connect with cat owners all over the US.
The person chosen for the role will travel the country and connect with fellow cat owners about how they nurture well-being in their cats. The correspondent will also report on cat-interest stories and attend pet industry events.
Applications for the one-year position with Purina will be accepted until March 28, 2011. There will also be five casting calls at various PetSmart stores throughout the country.
