In 2012, a Bloomberg article predicted that baby boomers would spend less on pet products as they age and may give up their pets. But a recent report from Packaged Facts says baby boomers are a major key to market growth.
According to the Bloomberg article, pet ownership rates tend to drop as people age, and baby boomers, defined as those born from 1946-64, are reaching retirement age. An industry survey found that routine veterinary care could cost about US$248 per year for a dog, which may mean these baby boomers could be forced to give up their pets on fixed incomes and in smaller homes, or due to physical limitations that prevent them from being able to care for their pet.
However, with most children gone from the home, baby boomers still spend a significant amount on their pets and treat them like humans. The Nielsen Co. reported that baby-boomer households spent an average of US$211 per year on petfood in 2010, exceeding spending by any other generation. As a result, the pet industry is promoting the benefits of pet ownership for older people, like through the Human Animal Bond Research Initiative, a nonprofit dedicated to promoting the positive role that animals play in a person's health.
At around 77 million strong, the generally high-earning and big-spending baby boomers are one of the most important forces driving the pet industry and one that holds enormous promise, according to the new Packaged Facts report. To date, boomers have broken the historical pattern of slacking off in pet ownership as they age. Instead, they have superimposed their proclivities toward health/wellness and self-pampering onto their pets. This is very good news for the pet industry and pet markets. But the news gets even better in that boomers are rapidly aging into the senior bracket. If boomers' 'rule-breaking' behavior with regard to pet ownership continues, the result will be robust pet market participation in the senior cohort, where pet ownership rates have historically been far below average.
Showing posts with label pet ownership. Show all posts
Showing posts with label pet ownership. Show all posts
Friday, October 30, 2015
Wednesday, September 2, 2015
Mars Petcare kicks off pet-friendly communities initiative
The initiative is designed to foster greater adoption of pet-friendly community policies and promote the benefits of pet ownership and pet adoption in the U.S. Initial programming in Nashville will include free adoption days with three area shelters, a $10,000 donation to the Nashville Parks Foundation and additional donations to 28 rescue shelters in Middle Tennessee.
"Mars Petcare is dedicated to making a better world for pets," said Mark Johnson, president of Mars Petcare North America. "There are countless studies documenting the physical and emotional benefits to pet ownership, particularly on promoting healthy, active lifestyles. We're excited to pilot this initiative in our hometown, and we know Nashville is a great role model for other communities looking to become more pet friendly."
Representatives from Banfield Pet Hospital – the largest privately owned veterinary practice in the U.S. – and the American Humane Association's "Red Star Rescue Rig," sponsored by Mars Petcare US, will also be on-site to hand out information, answer questions and provide additional support. The Red Star Rescue Rig is an 82-foot-long truck fully equipped to handle disasters and provide on-the-ground rescue services for animals.
"Mars Petcare is dedicated to making a better world for pets," said Mark Johnson, president of Mars Petcare North America. "There are countless studies documenting the physical and emotional benefits to pet ownership, particularly on promoting healthy, active lifestyles. We're excited to pilot this initiative in our hometown, and we know Nashville is a great role model for other communities looking to become more pet friendly."
People + pets = all kinds of good
Together with The Waltham Centre for Pet Nutrition – a leading scientific authority in pet nutrition and well-being founded by Mars more than 50 years ago – Mars Petcare has discovered that having a pet isn't just fun, it's actually really good for you. For example:- Benefits to pet ownership include reducing the risk of heart disease and stress management, promoting healthy, active lifestyles, offering companionship and facilitating emotional connections.
- Dogs and other animals can also help children cope with a variety of ailments – depression, emotional disorders and even poor immune function, and can promote social skills.
- Pet owners are significantly more likely to meet new people in their neighborhoods than non-pet owners, with pets shown to facilitate friendships more often than in children's schools.
Nashville's pet-focused policies
Under Mayor Karl Dean's leadership, Nashville has become a more pet-friendly city by:- Opening new dog parks
- Adding more than 4,500 acres of new parkland, 14 new parks and six park expansions in the past eight years, increasing parkland by 25 percent and increasing greenways by 50 percent, with 40 miles of new trails. Additionally, 21 water fountains have been added across the city, each featuring a dog bowl.
- Numerous health events – including 100 Miles with the Mayor, Mayor's Challenge 5K and Mayor's Field Day – have welcomed pets so that people can be active with their furry friends. The Mayor invited Metro's Animal Care and Control to participate in these events to increase adoption and to promote responsible pet ownership.
Clear out the shelters: free adoption days
On September 4 and 5, 2015, Mars Petcare will sponsor up to 300 adoptions at three Pedigree partner shelters – Metro Animal Care and Control (Davidson County), Williamson County Animal Shelter and Nashville Humane Association – in an effort to find all of these pets a forever home.Representatives from Banfield Pet Hospital – the largest privately owned veterinary practice in the U.S. – and the American Humane Association's "Red Star Rescue Rig," sponsored by Mars Petcare US, will also be on-site to hand out information, answer questions and provide additional support. The Red Star Rescue Rig is an 82-foot-long truck fully equipped to handle disasters and provide on-the-ground rescue services for animals.
Thursday, June 25, 2015
Growing pet ownership seeks excitement in pets’ diets
Pet ownership in the US has hit an all-time high, with 78 million dogs and 86 million cats in 65% of households, according to the American Pet Products Association (APPA).
APPA says 80 million households in the US have a pet, including 8 million that are new pet owners. Thirty-three percent of minority households now have a dog or cat, also an all-time high.
The high rate of pet ownership means pet food sales will keep rising. Packaged Facts estimates that domestic pet food sales will rise 16% from 2015 to 2018 to reach $33 billion. Packaged Facts says frozen/refrigerated cat and dog food and cat treats led volume gains in 2014. The global pet care products market was $90 billion in 2014, according to Euromonitor.
In the US in 2014, 95% of dog owners bought dry food, 37% bought wet food, 34% bought both, and 78% bought biscuits/treats. Ninety-five percent of cat owners bought dry food, 51% bought wet food, 47% bought both, and 44% bought treats. Premium products made up for 42% of pet food sales.
Fifty-two percent of pet owners say they are looking for no byproducts in the pet food products they purchase, 50% are looking for all natural, and 47% are looking for real meat as the No. 1 ingredient.
Trends show pet owners are looking for exciting flavors and textures for their pets, such as gravies, juices, cheese and bacon.
Friday, May 15, 2015
Plan ahead for National Animal Disaster Preparedness Day
In recognition of National Animal Disaster Preparedness Day on May 9, 2015, Hill’s Pet Nutrition is encouraging pet parents to plan ahead by creating a pet emergency go-kit and following several easy tips to ensure the safety of their pets during a crisis.
“The best thing a family can do in the case of an emergency is be prepared, and that includes having a plan in place for your pets,” said Kostas Kontopanos, president of Hill’s Pet Nutrition North America. “We hope that families take into account some simple steps that will help them feel ready to respond should disaster strike.”
Hill’s recommends building a Pet Emergency Go-Kit in order to cut down on time in the event of a crisis, allowing families to focus solely on getting to safety as quickly as possible.
“Just knowing that a kit is packed and ready to go should eliminate some of the stress during an emergency,” said Dr. Ellen Lowery, director of U.S. Veterinary and Professional Affairs at Hill’s Pet Nutrition. “It will put a family at ease, knowing that everyone, including their beloved pets, will be taken care of.”
The Pet Emergency Go-Kit should include the following:
In the event of an emergency, the Hill’s Disaster Relief Network is positioned to quickly respond and aid impacted areas by supplying pet food to communities hit by disasters. The first-of-its-kind network was established in 2013 as an extension of Hill’s Food, Shelter & Love program, which has donated more than $280 million worth of Hill’s Science Diet brand foods to more than 1,000 shelters in the United States and helped more than eight million pets find new homes.
In the past two years, the Hill’s Disaster Relief Network delivered free food to more than 60 different shelters and veterinary clinics across the country in response to 25 major incidents – including floods in Colorado, fires in Idaho and Arizona, the fertilizer plant explosion in Texas, the mudslide in Washington state and tornadoes in the central and southern regions of the country. In 2015, the Hill’s Disaster Relief Network has already assisted with three incidents – most recently with the March tornado damage in Moore, Oklahoma.
“It’s important for pet owners to know what resources are available to them within their own communities before they’re needed,” said Dr. Gary Weitzman, president and CEO of San Diego Humane Society, which is a member of the Hill’s Disaster Relief Network. “With storm and wild fire season under way, we’re encouraging families to pay close attention to these emergency planning tips so they are better prepared and more confident when having to respond to a disaster. Pets are a part of the family, so it’s just as important to include them in your emergency plan.”
“The best thing a family can do in the case of an emergency is be prepared, and that includes having a plan in place for your pets,” said Kostas Kontopanos, president of Hill’s Pet Nutrition North America. “We hope that families take into account some simple steps that will help them feel ready to respond should disaster strike.”
Hill’s recommends building a Pet Emergency Go-Kit in order to cut down on time in the event of a crisis, allowing families to focus solely on getting to safety as quickly as possible.
“Just knowing that a kit is packed and ready to go should eliminate some of the stress during an emergency,” said Dr. Ellen Lowery, director of U.S. Veterinary and Professional Affairs at Hill’s Pet Nutrition. “It will put a family at ease, knowing that everyone, including their beloved pets, will be taken care of.”
The Pet Emergency Go-Kit should include the following:
- Basic first aid supplies
- A three-day supply of bottled water and the pet’s preferred food, held in a waterproof container
- Safety harness and leash
- Waste clean-up supplies
- Medications and a copy of the pet’s medical records
- List of veterinarians and local pet care organizations
- List of the pet’s feeding routine and any behavioral issues
- Comfort items, such as a blanket or favorite toy, to help keep the pet calm and comfortable
- Ensure your pet’s identification by using a microchip or collar ID tag, and make sure that your contact information is up-to-date.
- Display a pet rescue decal on your front door or window to let first responders know there is a pet in the house. Include your veterinarian’s contact information.
- Learn where your pet likes to hide in your house when frightened. Finding your pet quickly will help you evacuate faster.
- Identify a location to take your pet if you need to leave your immediate area. Keep in mind that disaster shelters for people may not be open to pets. Scout hotels and motels with pet-friendly policies and ask relatives or friends if they could house you and your pet.
- Carry a picture of your pet in the event of separation.
- If you need to evacuate, consider taking a pet carrier or crate for transport and safe-keeping.
In the event of an emergency, the Hill’s Disaster Relief Network is positioned to quickly respond and aid impacted areas by supplying pet food to communities hit by disasters. The first-of-its-kind network was established in 2013 as an extension of Hill’s Food, Shelter & Love program, which has donated more than $280 million worth of Hill’s Science Diet brand foods to more than 1,000 shelters in the United States and helped more than eight million pets find new homes.
In the past two years, the Hill’s Disaster Relief Network delivered free food to more than 60 different shelters and veterinary clinics across the country in response to 25 major incidents – including floods in Colorado, fires in Idaho and Arizona, the fertilizer plant explosion in Texas, the mudslide in Washington state and tornadoes in the central and southern regions of the country. In 2015, the Hill’s Disaster Relief Network has already assisted with three incidents – most recently with the March tornado damage in Moore, Oklahoma.
“It’s important for pet owners to know what resources are available to them within their own communities before they’re needed,” said Dr. Gary Weitzman, president and CEO of San Diego Humane Society, which is a member of the Hill’s Disaster Relief Network. “With storm and wild fire season under way, we’re encouraging families to pay close attention to these emergency planning tips so they are better prepared and more confident when having to respond to a disaster. Pets are a part of the family, so it’s just as important to include them in your emergency plan.”
Friday, March 20, 2015
Pet industry spending more than US$58 billion in 2014
Overall spending in the pet industry for 2014 exceeded US$58 billion, according to the annual comprehensive report from the American Pet Products Association (APPA).
“The pet industry continues to outpace most other retail segments and for 2015 we are projecting to surpass the $60 billion mark which demonstrates the strength and vitality of this industry,” said Bob Vetere, APPA president and CEO.
Pet services, which includes grooming, boarding, walking, training, daycare and spa services for pets, saw the largest growth again this year and exceeded expectations at close to 10%. It is expected to grow another 8% this year. Second only to pet services growth is veterinary care spending, at just under 5% growth from 2013. Even though visits to the vet have been flat to down recently, expenditures per visit continue to go up as more expensive procedures grow in popularity. As in years past, veterinary care spending is the second highest spending segment in the pet industry, and is expected to grow another 4.6% to over $15.7 billion in 2015.
The food category is by far the leading source of dollars spent within the industry. As the pet industry continues to mirror human food and diet trends, pet owners are becoming more aware of the quality and source of food given to their animal companions. Petfood manufacturers are offering new varieties of food for dietary preferences, medical issues, overall health, and other partialities, and pet owners are paying for these options.
Supplies and OTC medications comes in third both for amount spent on this segment and percentage growth in 2013 from 2014.The supplies categories can include anything from dog and cat beds, bowls, and collars to fish tanks, terrariums, and bird toys.
“Increases in spending are being led by both ends of the pet owning spectrum -- aging baby boomers paying more to provide care for their pets and younger Gen Y owners who prefer the conveniences of high-tech and pampering products and services,” said Vetere.
As for the decline seen in live animal purchases, Vetere says that although they anticipated this, there are only theories explaining why, ranging from a decline in pet types available from shelters or breeders, a growing number of pet sale bans, and longer pet lifespans due to improved health care.
Pet services, which includes grooming, boarding, walking, training, daycare and spa services for pets, saw the largest growth again this year and exceeded expectations at close to 10%. It is expected to grow another 8% this year. Second only to pet services growth is veterinary care spending, at just under 5% growth from 2013. Even though visits to the vet have been flat to down recently, expenditures per visit continue to go up as more expensive procedures grow in popularity. As in years past, veterinary care spending is the second highest spending segment in the pet industry, and is expected to grow another 4.6% to over $15.7 billion in 2015.
The food category is by far the leading source of dollars spent within the industry. As the pet industry continues to mirror human food and diet trends, pet owners are becoming more aware of the quality and source of food given to their animal companions. Petfood manufacturers are offering new varieties of food for dietary preferences, medical issues, overall health, and other partialities, and pet owners are paying for these options.
Supplies and OTC medications comes in third both for amount spent on this segment and percentage growth in 2013 from 2014.The supplies categories can include anything from dog and cat beds, bowls, and collars to fish tanks, terrariums, and bird toys.
“Increases in spending are being led by both ends of the pet owning spectrum -- aging baby boomers paying more to provide care for their pets and younger Gen Y owners who prefer the conveniences of high-tech and pampering products and services,” said Vetere.
As for the decline seen in live animal purchases, Vetere says that although they anticipated this, there are only theories explaining why, ranging from a decline in pet types available from shelters or breeders, a growing number of pet sale bans, and longer pet lifespans due to improved health care.
Monday, March 16, 2015
PetSmart launches Partners in Pethood campaign
PetSmart has launched its Partners in Pethood – pet parenthood – campaign, featuring actresses Anna Faris and Jennifer Coolidge.
“The idea of Partners in Pethood is based on a simple premise: 'Parents of Pets' are a lot like parents of children and they love their pets as much as parents love their kids,” said Phil Bowman, PetSmart executive vice president, customer experience. “Our experiences with pethood are told through different types of pet parents, from the new, concerned pet parents to the ‘cool’ pet parents. They might be a little eccentric, but they’re definitely entertaining and – we hope – endearing.”
The PetSmart Partners in Pethood story, created by advertising agency GSD&M, begins with a series of short films and ads that feature relatable pet parents in the throes of pethood – highlighting relatable antics such as the over-protective parent, new parents and the overly competitive mom. These stories are brought to life by the recognizable improv of GO Film director Christopher Guest, actor, director, writer, musician and composer. Guest is joined in two spots by Faris and Coolidge.
In the journey of pethood, PetSmart says it is the partner of choice because of its knowledgeable associates, wide range of services and stocking customers’ favorite brands – whether their kids have two legs or four, whether they have fur, scales or feathers.
“The PetSmart Partners in Pethood campaign is based on the fact that just like with kids, pet parents want the best for their pets. They don’t always know what they should be doing, but as their partner, we can help them through it all,” said David Lenhardt, PetSmart president and CEO. “At PetSmart, we’re every pet parent’s partner, and we’re here to share in the joy, here to help them find solutions and, ultimately, here to have fun with them during their journey through pethood.”
PetSmart’s new campaign launched on TV and through a fully integrated campaign featured in five 2-minute mini-films online and carried through print, digital and social media.
The PetSmart Partners in Pethood story, created by advertising agency GSD&M, begins with a series of short films and ads that feature relatable pet parents in the throes of pethood – highlighting relatable antics such as the over-protective parent, new parents and the overly competitive mom. These stories are brought to life by the recognizable improv of GO Film director Christopher Guest, actor, director, writer, musician and composer. Guest is joined in two spots by Faris and Coolidge.
In the journey of pethood, PetSmart says it is the partner of choice because of its knowledgeable associates, wide range of services and stocking customers’ favorite brands – whether their kids have two legs or four, whether they have fur, scales or feathers.
“The PetSmart Partners in Pethood campaign is based on the fact that just like with kids, pet parents want the best for their pets. They don’t always know what they should be doing, but as their partner, we can help them through it all,” said David Lenhardt, PetSmart president and CEO. “At PetSmart, we’re every pet parent’s partner, and we’re here to share in the joy, here to help them find solutions and, ultimately, here to have fun with them during their journey through pethood.”
PetSmart’s new campaign launched on TV and through a fully integrated campaign featured in five 2-minute mini-films online and carried through print, digital and social media.
Friday, February 20, 2015
Purina educates pet owners in China on petfood, health, safety
Nestle Purina petfood has been in the China market since 2003. Gloria Xu, marketing manager for Purina in China, says China’s pet population is the second largest in the world, behind the US. However, she said, commercial petfood coverage is the lowest in the world.
Retail sales of petfood in China increased more than 31% by value from 2012 to 2013, reaching $4.3 billion, according to Mintel, a research firm.
Xu, in an interview with Ad Age, said only 5% of dogs and 6% of cats are eating commercial petfood, because many dog owners cook for their dogs. She said some people mix commercial dog food with human food to feed to their dogs.
In China, Xu said Purina uses social media and its web presence to educate the population about pet ownership and how to care for their animals. Purina Online Academy sends its subscribers information, for example, the importance of giving dogs more water in warm weather, and how to keep pets safe at Chinese New Year celebrations when fireworks are used.
Purina’s Homeless but Not Worthless campaign works to prevent abandonment and encourage adoption. China’s large cities see a lot of stray dogs and cats, and this campaign hopes to change that.
Xu, in an interview with Ad Age, said only 5% of dogs and 6% of cats are eating commercial petfood, because many dog owners cook for their dogs. She said some people mix commercial dog food with human food to feed to their dogs.
In China, Xu said Purina uses social media and its web presence to educate the population about pet ownership and how to care for their animals. Purina Online Academy sends its subscribers information, for example, the importance of giving dogs more water in warm weather, and how to keep pets safe at Chinese New Year celebrations when fireworks are used.
Purina’s Homeless but Not Worthless campaign works to prevent abandonment and encourage adoption. China’s large cities see a lot of stray dogs and cats, and this campaign hopes to change that.
Friday, February 13, 2015
How do Americans plan to treat their pets this Valentine’s Day?
- 26% of all pet parents say that their pet gets jealous when they show affection to their significant other
- 54% of American pet owners tell their pets “I Love You” on a daily basis
- 1 in 10 American pet parents have used a photo of their pet in an online dating profile
- 21% will invest in new toys
- 18% will show their pooch some extra attention
- 6% will invest in some chic new clothing
- 4% will take their pets to the groomer
 |
Old Mother Hubbard survey finds 42% of Americans will buy their dogs a special treat |
The survey found that 57% of pet parents said it was a deal breaker if their significant other or potential significant other didn’t like pets. Forty-two percent of Americans will buy their dogs a special treat this Valentine’s Day and another 11% will prepare a special meal for their furry friend.
Other survey findings include:
Other survey findings include:
Friday, February 6, 2015
GfK: 10 million US households high-value pet retail targets
- Waffling Woofers (27% of US households) – not loyal to a particular pet channel
- Bargain Buddies (17%) – driven primarily by price concerns when it comes to pet purchases
- Cyber Sidekicks (11%) – would rather shop for pet products online
- Vets R Us (4%) – visit their veterinarians often and strongly prefer to buy their pet supplies there
- Antipetism (32%) – not likely to own a pet or be buying pet products
GfK analysis has identified over 10 million US households that represent the greatest potential value for pet retailers and manufacturers. Using GfK’s Pet Owner Navigator, manufacturers and sellers in the pet retail marketplace can target their most important potential customers more efficiently in specific geographies—through promotion dollars, shelf-stocking decisions, in-store promotions and other marketing efforts, according to the company.
Pet Owner Navigator divides consumers nationwide into six groups based on their pet attitudes, buying habits and location of residence. The highest-value segment, Privileged Pet, represents 9% of US households, is well educated and has a high likelihood of earning more than US$100,000 annually. Members of this group tend to live in urban and inner suburban areas and prefer to purchase petfood at pet specialty stores; they appreciate the expertise of the store owners and are generally not concerned that the prices may be a bit higher, says the report.
Other groups tracked by Pet Owner Navigator are:
Other groups tracked by Pet Owner Navigator are:
Tuesday, December 2, 2014
Jackson Galaxy to deliver closing keynote for Petfood Forum 2015
Courtesy of Jackson Galaxy
Jackson Galaxy, star of My Cat From Hell, will deliver the closing keynote for Petfood Forum 2015.
A self-described “cat behaviorist by day and rock ‘n’ roller by night,” Galaxy has over 15 years’ experience working with animals, starting at the Humane Society of Boulder Valley in Boulder, Colorado, USA. There, he became fascinated with the animals in his care and studied as much as he could on cat behavior. After nine years, Galaxy co-founded Little Big Cat Inc., with Dr. Jean Hofve, a holistic veterinarian, to give mind-body consultations to cat guardians, focusing on the connection between physical and behavioral health. Galaxy continued his private practice after moving to Los Angeles in 2007, which led to My Cat From Hell.
Galaxy has written two books, Cat Daddy: What the World’s Most Incorrigible Cat Taught Me About Life, Love, and Coming Clean, and Catification, published in fall 2014. He works closely with animal shelters and rescue organizations, teaching his Cat Mojo lecture series to volunteers, staff and adopters, and helping with behavioral and environmental enrichment programs for their residents. He serves on the board of directors for Stray Cat Alliance and Fix Nation in Los Angeles and Tree House Humane Society in Chicago, is on the board of advisors for Neighborhood Cats in New York City and Rescue Me Magazine and is an ambassador for Best Friends Animal Society.
Scheduled for April 27-29 in its new location of Kansas City, Missouri, USA, Petfood Forum 2015 will also feature 27 other learning sessions, a large exhibit hall and many networking opportunities. Early bird registration savings are now available through February 15. For more information, visit www.PetfoodForumEvents.com.
Galaxy has written two books, Cat Daddy: What the World’s Most Incorrigible Cat Taught Me About Life, Love, and Coming Clean, and Catification, published in fall 2014. He works closely with animal shelters and rescue organizations, teaching his Cat Mojo lecture series to volunteers, staff and adopters, and helping with behavioral and environmental enrichment programs for their residents. He serves on the board of directors for Stray Cat Alliance and Fix Nation in Los Angeles and Tree House Humane Society in Chicago, is on the board of advisors for Neighborhood Cats in New York City and Rescue Me Magazine and is an ambassador for Best Friends Animal Society.
Scheduled for April 27-29 in its new location of Kansas City, Missouri, USA, Petfood Forum 2015 will also feature 27 other learning sessions, a large exhibit hall and many networking opportunities. Early bird registration savings are now available through February 15. For more information, visit www.PetfoodForumEvents.com.
Monday, November 24, 2014
Morris Animal Foundation undertakes Golden Retriever Lifetime Study
Morris Animal Foundation’s Golden Retriever Lifetime Study is the largest and longest effort ever undertaken to improve the health of dogs, according to the group. Over the next 10 to 14 years, observational data collected from 3,000 Golden Retrievers will help the foundation learn how to prevent cancer and other diseases that take the lives of dogs.
More than 70 million dogs live in the US, and half of them over the age of 10 will die of cancer, says Morris. In addition, cancer is the leading cause of death in dogs over the age of two. "We must stop this disease," says the foundation, which is encouraging Golden Retriever owners to enroll their pets in the study.
The study is part of the foundation's Canine Lifetime Health Project, a US-wide effort to make the world a better place for dogs. Through this initiative, Morris manages studies that will help identify new tests, diets and therapies for preventing, diagnosing and treating health problems in dogs. The Golden Retriever Lifetime Study is the first, and is the largest and longest study ever conducted in veterinary medicine, according to Morris.
Morris Animal Foundation is a nonprofit organization that invests in science that advances veterinary medicine for companion animals, horses and wildlife. The foundation is a global leader in animal health science, and its funding helps more species in more places than that of any other organization in the world, says Morris.
More than 70 million dogs live in the US, and half of them over the age of 10 will die of cancer, says Morris. In addition, cancer is the leading cause of death in dogs over the age of two. "We must stop this disease," says the foundation, which is encouraging Golden Retriever owners to enroll their pets in the study.
The study is part of the foundation's Canine Lifetime Health Project, a US-wide effort to make the world a better place for dogs. Through this initiative, Morris manages studies that will help identify new tests, diets and therapies for preventing, diagnosing and treating health problems in dogs. The Golden Retriever Lifetime Study is the first, and is the largest and longest study ever conducted in veterinary medicine, according to Morris.
Morris Animal Foundation is a nonprofit organization that invests in science that advances veterinary medicine for companion animals, horses and wildlife. The foundation is a global leader in animal health science, and its funding helps more species in more places than that of any other organization in the world, says Morris.
Wednesday, November 19, 2014
Mars Petcare, WikiVet partner to improve online veterinary encyclopedia
WikiVet and Mars Petcare have announced a collaboration that aims to improve the quality and reach of reference materials freely available online to veterinary students, practicing veterinarians and vet nurses through WikiVet’s veterinary encyclopedia. The collaboration will develop high-quality training and reference materials on certain areas of preventative healthcare to increase awareness and complement the growing vet school curriculum in this area, according to the partners.
“Preventive healthcare for pets is a shared passion for both Mars Petcare and WikiVet," said Dr. Stephen Harris, research manager, oral care, Waltham Centre for Pet Nutrition, Mars Petcare. "It can greatly improve the quality and length of a pet’s life by reducing the risk of developing serious, costly and sometimes fatal diseases. We are excited to combine our deep expertise in the health and well-being of pets with WikiVet’s dynamic site to drive greater awareness of this important subject.”
The first WikiVet online materials focus on cat and dog dentistry. The module features resources developed in partnership with the specialist veterinary dentist Lisa Milella (BVSc DipEVDC MRCVS), and endorsed by Waltham.
“There is a gap in understanding about the importance of dental care and oral hygiene as a form of preventative healthcare,” said Nick Short, head of the eMedia Unit, Royal Veterinary College. “By collaborating with Mars Petcare and Lisa Milella to develop these comprehensive resources, we aim to raise awareness amongst veterinary students, nurses and the wider profession of best evidence-based practice in dental care. We hope that this will have a positive impact on the support that the profession can offer owners to improve their pets’ health and well-being.”
The WikiVet Cat and Dog Dentistry chapter is freely available online to all users of WikiVet.
“Preventive healthcare for pets is a shared passion for both Mars Petcare and WikiVet," said Dr. Stephen Harris, research manager, oral care, Waltham Centre for Pet Nutrition, Mars Petcare. "It can greatly improve the quality and length of a pet’s life by reducing the risk of developing serious, costly and sometimes fatal diseases. We are excited to combine our deep expertise in the health and well-being of pets with WikiVet’s dynamic site to drive greater awareness of this important subject.”
The first WikiVet online materials focus on cat and dog dentistry. The module features resources developed in partnership with the specialist veterinary dentist Lisa Milella (BVSc DipEVDC MRCVS), and endorsed by Waltham.
“There is a gap in understanding about the importance of dental care and oral hygiene as a form of preventative healthcare,” said Nick Short, head of the eMedia Unit, Royal Veterinary College. “By collaborating with Mars Petcare and Lisa Milella to develop these comprehensive resources, we aim to raise awareness amongst veterinary students, nurses and the wider profession of best evidence-based practice in dental care. We hope that this will have a positive impact on the support that the profession can offer owners to improve their pets’ health and well-being.”
The WikiVet Cat and Dog Dentistry chapter is freely available online to all users of WikiVet.
Monday, September 29, 2014
Pets Add Life launches shelter contest to award US$50,000
Pets Add Life (PAL), a nonprofit campaign focused on the benefits of pet ownership, is giving away a total of US$50,000 to three shelters across the US through its Second Annual Shelter Showdown Contest. Between October 22–November 19, 2014, shelter supporters and communities are encouraged to vote for their organization of choice once per day, and the shelters with the most votes win and will be announced November 19, during PAL’s National Get a Pal For Your Pet Day.
“We are so thrilled to bring the Shelter Showdown contest back, and ultimately help more pets find loving homes,” said Bob Vetere, president and CEO of the American Pet Products Association. “It was rewarding to give away US$25,000 to deserving shelters last year and we couldn’t be happier to provide even more this year. I strongly encourage communities to rally, vote and help spread the word!”
The Shelter Showdown Contest (open to all PetFinder organizations) will award US$25,000 to the grand prize winner with the most votes, US$15,000 to the second place winner and US$10,000 to the third place winner. To vote, shelter supporters can simply ‘Like’ the PAL Facebook page at facebook.com/PetsAddLife and click the Shelter Showdown app or visit www.ShelterShowdown.com. Participants can search and vote for their shelter or rescue organization of choice once per 24-hour period through November 19, 2014 at noon EST.
The Shelter Showdown Contest (open to all PetFinder organizations) will award US$25,000 to the grand prize winner with the most votes, US$15,000 to the second place winner and US$10,000 to the third place winner. To vote, shelter supporters can simply ‘Like’ the PAL Facebook page at facebook.com/PetsAddLife and click the Shelter Showdown app or visit www.ShelterShowdown.com. Participants can search and vote for their shelter or rescue organization of choice once per 24-hour period through November 19, 2014 at noon EST.
Thursday, May 29, 2014
New York City launches domestic violence victims with pets campaign
The Mayor’s Office to Combat Domestic Violence (OCDV) has unveiled a campaign in support of Urban Resource Institute’s (URI) People and Animals Living Safely (PALS) initiative to shelter domestic violence victims with pets.
Throughout May, in recognition of Pet Safety Awareness Month, the campaign will canvass New York City via retail outlets and grassroots distribution, with the goal of raising awareness about the services now available to victims of abuse with pets. To support this campaign, Petland Discounts will place posters on the doors of its 70 stores in the New York area and C-Town and Bravo Supermarkets will include information in its weekly store circular across all five boroughs.
“This creative private-public partnership with the Urban Resource Institute, Petland Discounts and C-Town and Bravo Supermarkets will help connect survivors with critical domestic violence services,” said Mayor’s Office to Combat Domestic Violence Commissioner Rosemonde Pierre-Louis. “Survivors who flee an abusive home no longer need to leave their beloved pets behind. Now, the entire family can find safety and security together in a supportive domestic violence shelter.”
Studies show that as many as 48% of domestic violence victims stay in abusive situations out of fear of what would happen if they left their pets behind, and more than 70% of pet owners who enter shelter report that the abuser has threatened, injured or killed family pets. URI is the only one of NYC’s 50 domestic violence shelters that accommodates pets, filling a critical gap by addressing the unique challenges families with pets face.
“Pets are part of people’s families, and no one should have to face the impossible decision to leave a pet behind in order to flee a violent relationship,” said Nathaniel Fields, president and CEO of URI. “With this campaign, OCDV is taking a bold step in spreading the word about URIPALS so that we can help more New Yorkers escape abuse and rebuild their lives as a family unit.”
OCDV staff and community partners will also hand out materials and information to hundreds of commuters in neighborhoods with a high incidence of domestic violence. These outreach efforts will promote the safety of families with pets, provide information about where to get help if someone is being abused including OCDV’s New York City Family Justice Centers, and encourage people to participate on social media with the hashtag #NYCendDV.
To learn more about URIPALS and for tips on keeping the entire family safe in domestic violence situations, please visit www.urinyc.org. For help from one of OCDV’s New York City Family Justice Centers, visit www.nyc.gov/domesticviolence or call the City’s Domestic Violence Hotline at 1-800-621-4673 or 311.
Throughout May, in recognition of Pet Safety Awareness Month, the campaign will canvass New York City via retail outlets and grassroots distribution, with the goal of raising awareness about the services now available to victims of abuse with pets. To support this campaign, Petland Discounts will place posters on the doors of its 70 stores in the New York area and C-Town and Bravo Supermarkets will include information in its weekly store circular across all five boroughs.
“This creative private-public partnership with the Urban Resource Institute, Petland Discounts and C-Town and Bravo Supermarkets will help connect survivors with critical domestic violence services,” said Mayor’s Office to Combat Domestic Violence Commissioner Rosemonde Pierre-Louis. “Survivors who flee an abusive home no longer need to leave their beloved pets behind. Now, the entire family can find safety and security together in a supportive domestic violence shelter.”
Studies show that as many as 48% of domestic violence victims stay in abusive situations out of fear of what would happen if they left their pets behind, and more than 70% of pet owners who enter shelter report that the abuser has threatened, injured or killed family pets. URI is the only one of NYC’s 50 domestic violence shelters that accommodates pets, filling a critical gap by addressing the unique challenges families with pets face.
“Pets are part of people’s families, and no one should have to face the impossible decision to leave a pet behind in order to flee a violent relationship,” said Nathaniel Fields, president and CEO of URI. “With this campaign, OCDV is taking a bold step in spreading the word about URIPALS so that we can help more New Yorkers escape abuse and rebuild their lives as a family unit.”
OCDV staff and community partners will also hand out materials and information to hundreds of commuters in neighborhoods with a high incidence of domestic violence. These outreach efforts will promote the safety of families with pets, provide information about where to get help if someone is being abused including OCDV’s New York City Family Justice Centers, and encourage people to participate on social media with the hashtag #NYCendDV.
To learn more about URIPALS and for tips on keeping the entire family safe in domestic violence situations, please visit www.urinyc.org. For help from one of OCDV’s New York City Family Justice Centers, visit www.nyc.gov/domesticviolence or call the City’s Domestic Violence Hotline at 1-800-621-4673 or 311.
Thursday, May 22, 2014
Latest AAA PetBook adds pet-friendly restaurant listings
The 16th edition of Traveling with Your Pet: The AAA PetBook includes a new section listing nearly 700 AAA Approved and Diamond Rated restaurants across the US and Canada that welcome pets in outside dining areas.
The AAA PetBook provides detailed listings—including pet policies, amenities and fees—for more than 13,000 AAA Approved and Diamond Rated hotels, plus more than 800 pet-friendly campgrounds. For recreation planning, the book lists national public lands and attractions that allow pets and 300 dog parks in the most popular travel destinations. Tips for first-timers and seasoned pet travelers address packing, pet etiquette, border crossing and emergency vet clinics.
The release of the new edition marks the opening of the next annual AAA PetBook Photo Contest sponsored by Best Western. Travelers who snap a photo of their pet on vacation can enter through November 30. Each year, winners are selected to appear on covers of the next edition and receive additional prizes. See inside The AAA PetBook for details, or access official rules, an entry form and the contest photo gallery at AAA.com/PetBook.
The AAA PetBook provides detailed listings—including pet policies, amenities and fees—for more than 13,000 AAA Approved and Diamond Rated hotels, plus more than 800 pet-friendly campgrounds. For recreation planning, the book lists national public lands and attractions that allow pets and 300 dog parks in the most popular travel destinations. Tips for first-timers and seasoned pet travelers address packing, pet etiquette, border crossing and emergency vet clinics.
The release of the new edition marks the opening of the next annual AAA PetBook Photo Contest sponsored by Best Western. Travelers who snap a photo of their pet on vacation can enter through November 30. Each year, winners are selected to appear on covers of the next edition and receive additional prizes. See inside The AAA PetBook for details, or access official rules, an entry form and the contest photo gallery at AAA.com/PetBook.
Wednesday, May 14, 2014
Hill's Pet Nutrition provides tips to ensure pet's safety in an emergency
- Ensure your pet can be identified by either a microchip or collar ID tag and that contact information is up-to-date.
- Prepare a “Pet Emergency Go-Kit” of pet supplies that is readily accessible in an emergency. Your Pet Go-Kit should include: First aid supplies and guide book; three-days’ supply of petfood (in a waterproof container) and bottled water; a safety harness and leash; waste clean-up supplies; medications and medical records; a contact list of veterinarian and pet care organizations; information on your pet’s feeding routine and any behavioral issues; comfort toys; and a blanket.
- Display a pet rescue decal on your front door or window to let first responders know there is a pet in the house. Include your veterinarian’s contact information.
- Learn where your pet likes to hide in your house when frightened. Finding your pet quickly will help you evacuate faster.
- Identify a location to take your pet if you need to leave your immediate area. Keep in mind that disaster shelters for people may not be open to pets. Scout hotels and motels with pet-friendly policies and ask relatives or friends if they could house you and your pet.
- Carry a picture of your pet in the event of separation.
- If you need to evacuate, consider taking a pet carrier or crate for transport and safe-keeping.
In coordination with the season of preparedness, Hill’s Pet Nutrition has shared best practices for pet owners to be ready for any type of an emergency by recommending the following "Seven Tips to Ensure Your Pet’s Safety in an Emergency":
Hill's Pet Nutrition's suggested "Pet Emergency Go-Kit."
Thursday, May 1, 2014
Fromm Family Foods, Milwaukee World Festival to host Fromm Petfest
Fromm Family Foods is partnering with Milwaukee World Festival Inc. to bring Fromm Petfest to Henry Maier Festival Park in Milwaukee, Wis., on September 20, 2014.
The event will take place from 10 a.m. to 6 p.m. and will play host to a variety of pet-focused attractions and activities, including dock diving, agility demonstrations, nutritional seminars, grooming competitions, a pet-themed marketplace, family-focused games and activities, contests, live music, food and more. The Wisconsin Humane Society and Milwaukee Area Domestic Animal Control Commission are charitable partners, and Fromm will work to raise funds at Petfest to support both organizations and benefit local animals in the community in need.
Fromm Petfest admission and parking will be free for all attendees. Dogs and cats are welcome as long as they're on leashes and up-to-date on vaccinations.
The event will take place from 10 a.m. to 6 p.m. and will play host to a variety of pet-focused attractions and activities, including dock diving, agility demonstrations, nutritional seminars, grooming competitions, a pet-themed marketplace, family-focused games and activities, contests, live music, food and more. The Wisconsin Humane Society and Milwaukee Area Domestic Animal Control Commission are charitable partners, and Fromm will work to raise funds at Petfest to support both organizations and benefit local animals in the community in need.
Fromm Petfest admission and parking will be free for all attendees. Dogs and cats are welcome as long as they're on leashes and up-to-date on vaccinations.
Wednesday, March 5, 2014
PetSafe launches social sharing and remote treating system for pets
PetSafe has launched its SocialPet camera and treat dispenser, a complete system that allows pet owners to remotely treat and socially share photos and videos of their pets via the SocialPet Facebook app.
According to Randy Boyd, CEO and founder of Radio Systems Corporation, makers of the PetSafe brand, the popularity of social networking and pet owners' desire to interact with their pets while away from home were the foundation for developing the innovative SocialPet system. "Visiting social network sites is the number one activity on the web," said Boyd. "As the leader in innovative pet products, we saw the opportunity to make busy pet owners' lives easier by developing the SocialPet system. We're excited for SocialPet to hit the market and can't wait to see how it improves the pet ownership experience."
SocialPet enables pet owners to see, treat and share their pet's best moments from anywhere. The SocialPet system includes a camera and treat dispenser that can be accessed anytime via a computer or smartphone through the SocialPet Facebook app. Pet owners and their friends can watch a live video stream of the pet, take and share photos with others, and give the pet his or her favorite treats all through the app. SocialPet also allows pet parents to set certain permissions for friends and family, as well as a feeding schedule through the app, so that their pet can only be treated during the times (or users) they select.
In addition to remote treating and sharing photos and videos of their pet through the SocialPet Facebook App, pet owners can also use SocialPet's live video stream feature to monitor their pet's behavior when they're not around. Pet owners may learn that their pet isn't truly housetrained or suffers from separation anxiety. The SocialPet system is also great for multiple pet households where pet owners may not know which pet is responsible for each action when they're not at home.
According to Randy Boyd, CEO and founder of Radio Systems Corporation, makers of the PetSafe brand, the popularity of social networking and pet owners' desire to interact with their pets while away from home were the foundation for developing the innovative SocialPet system. "Visiting social network sites is the number one activity on the web," said Boyd. "As the leader in innovative pet products, we saw the opportunity to make busy pet owners' lives easier by developing the SocialPet system. We're excited for SocialPet to hit the market and can't wait to see how it improves the pet ownership experience."
SocialPet enables pet owners to see, treat and share their pet's best moments from anywhere. The SocialPet system includes a camera and treat dispenser that can be accessed anytime via a computer or smartphone through the SocialPet Facebook app. Pet owners and their friends can watch a live video stream of the pet, take and share photos with others, and give the pet his or her favorite treats all through the app. SocialPet also allows pet parents to set certain permissions for friends and family, as well as a feeding schedule through the app, so that their pet can only be treated during the times (or users) they select.
In addition to remote treating and sharing photos and videos of their pet through the SocialPet Facebook App, pet owners can also use SocialPet's live video stream feature to monitor their pet's behavior when they're not around. Pet owners may learn that their pet isn't truly housetrained or suffers from separation anxiety. The SocialPet system is also great for multiple pet households where pet owners may not know which pet is responsible for each action when they're not at home.
Tuesday, March 4, 2014
Nestle Purina's annual Beggin' Pet Parade brings together bacon, Mardi Gras
A $10 required registration fee for each pet participating in the parade benefited the Open Door Animal Sanctuary, a nonprofit animal rescue and adoption organization in the St. Louis area, and the Parade raised more than $17,000 for the organization. Registered pooches received a free Beggin' Party Bag filled with Mardi Gras beads, Beggin' brand dog treats and a certificate of participation.
"This year's Beggin' Pet Parade was the best yet with the help of Andy Cohen, Barenaked Ladies and the thousands of parade-goers," said Greg Stinson, Beggin' assistant brand manager. "We love seeing the unique costumes, celebrating the spirit of Mardi Gras and creating memorable moments with pets and their owners. We're already looking forward to next year!"
Thursday, November 28, 2013
Merrick Pet Care to provide petfood for pets at PAWS Chicago
Greg Shearson, CEO of Merrick, feeds dogs at PAWS Chicago.
Starting December 1, Merrick Pet Care will provide petfood for the dogs and cats at the PAWS Chicago and PAWS Chicago North Shore shelters. In addition to providing food for the pets at the shelters, Merrick will also provide each adopter with a supply of dry petfood to help the pet's transition to its new home.
"PAWS Chicago is committed to ensuring the health and happiness of every pet in our adoption program," said Paula Fasseas, PAWS Chicago founder. "We are proud to provide the pets in our care with Merrick petfood during their stay and provide a foundation of health and nutrition that we hope will continue for the rest of their lives."
"PAWS Chicago has a proven record of helping pets in need and we are pleased to partner with them to feed homeless pets awaiting their forever homes," said Greg Shearson, CEO of Merrick Pet Care. "Together, we can better help pets not only survive, but thrive through feeding them more wholesome, natural and nutritious foods."
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