Friskies teams up with cat stars for a cause

Famous felines Grumpy Cat and Nala Cat will join cat lover and WWE star Natalya Neidhart in unveiling the Friskies Create & Taste Kitchen, where cats and Friskies foods will go head-to-head in a truly unique way.
Leading #TeamSaucy and Friskies SauceSations, notorious curmudgeon Grumpy Cat will "compete" with sweet Nala Cat, who will take charge of #TeamTender and represent Friskies Grillers with Meaty Tenders. Attendees at the Friskies Create & Taste Kitchen on Thursday, August 20, 2015, at 1701 Broadway in New York City will have the opportunity to meet and take photos with Grumpy Cat and Nala Cat, interact with Neidhart, and participate in fun, cat-food themed activities to help donate up to 10,000 meals to shelter cats.
"At the Friskies Create & Taste Kitchen, we are having a lot of fun with the fact that cats have different personalities and unique food preferences and we're matching Grumpy Cat and Nala Cat's preferences against one another in a fun, light-hearted way," said Whitney Evans, assistant brand manager at Friskies. "Friskies' Grillers and SauceSations are two unique products and it makes sense that two very different cats have different preferences. That's what cats are all about!"
Friskies Create & Taste Kitchen attendees will have the chance to participate in games and activities for both teams that will trigger a donation of one Friskies meal to shelter cats, up to 10,000 meals. People outside New York can still help shelter cats by sharing whether their cat is on #TeamSaucy, like Grumpy Cat or on #TeamTender, like Nala Cat. Every use of the hashtags on Twitter and Instagram between now and August 24 will trigger a donation of one Friskies meal to shelter cats.
In addition to generating meal donations to shelter cats, Friskies has partnered with Petfinder to help showcase adoptable shelter cats at the Friskies Create & Taste Kitchen who need to find forever homes. People who attend the event on August 20 will have the opportunity to take home an adoptable cat.
Well-known cat lover Neidhart will also be in attendance to interact with fans and cats alike.
"As an owner of four cats who are all very different, I am honored to work with a brand like Friskies that truly understands cats can have distinct personalities," said Neidhart. "Participating in the Friskies Create & Taste Kitchen surrounded by Grumpy Cat and Nala Cat is a dream. And on top of that, we're having fun and working to help out shelter cats; it's just an experience I couldn't pass up!"
To build anticipation for the public opening of the Friskies Create & Taste Kitchen, the brand is offering a two-day preview of the space. On August 18 and 19, passersby can get a glimpse into the cat-controlled kitchen through peep holes in the window displays. Stop by between 9 a.m. and 7 p.m. on August 18 and 9 a.m. to 3 p.m. on August 19 to see what the adorable shelter cats are cooking up.

Schedule

Thursday, August 20 – Doors open to the public
Open Hours: 9 a.m. to 7 p.m.
Celebrity appearance schedule:

• 9-11 a.m.: Nala Cat
• 11:30 a.m.-1 p.m.: Grumpy Cat
• Noon-2 p.m.: Natalya Neidhart
• 2-3:30 p.m.: Nala Cat
• 4-5 p.m.: Nala Cat
• 5:30-7 p.m.: Grumpy Cat

 The Friskies Create & Taste Kitchen is located at 1701 Broadway, New York, NY 10019.

'Grumpy Cat' lands new deal as spokescat for Friskies brand

The cat known on the Internet as "Grumpy Cat," named Tardar Sauce, has landed an endorsement deal as the new spokescat for Nestlé Purina PetCare's Friskies cat food brand. 
As part of this new deal, the "Grumpy Cat" will appear in an online promotion for the cat food brand, extending a partnership it began with the cat in March for its Web videos series, "Will Kitty Play With It?" The cat will also receive a Friskies lifetime achievement award at the Friskies Award show on October 15.
"Signing on Grumpy Cat for a longer-term relationship allows Friskies to work with one of the biggest stars in the space," said Friskies brand manager, Shawn Brain. "It's a win-win for everyone-especially people who love watching cat videos and cat owners who love experiencing a variety of online cat content."

Friskies cat food brand calls for entries to video contest

Cat food brand Friskies is calling for video entries to "The Friskies" contest for the chance to win a US$5,000 cash prize and a custom-made, gold-plated statue. 
Cat owners can upload a video up to two minutes long to www.TheFriskies.com that captures their cat's funniest or most adventurous moment through July 15. Entries are accepted in four categories: 

• Cat Comedy: Your cat(s) in an humorous situation
• Catventure: An indoor cat adventure
• Rescue Cat: Your cat(s) adopted from a rescue group or shelter enjoying life
• Pursuit of Food/Treat: Your cat(s) pursuing or engaging with their cat food or treat(s)
All entries will be evaluated by a panel of judges using the following criteria to select 20 semi-finalists (five from each category): originality & overall artistic impression, audience appeal & entertainment quality, sense that there's a story being told and portraying cat's perspective.  
The 20 semi-finalists will be announced on August 6 and will be awarded a one-year supply of Friskies cat food and Friskies Party Mix brand cat treats. Then, the public will have a chance to vote on the semi-finalists' videos through September 16 to select the top three videos from each category. These finalists will win a trip to New York, New York, USA, to attend "The Friskies" award show on October 15, where one grand-prize winner from each of the four categories will be selected. The four grand-prize winners along with a fan-favorite winner will receive a Friskies Catuette statue and a US$5,000 cash prize.

Friskies cat food brand launches 'Catify Yourself' app

Friskies has launched a new "Catify Yourself" application that allows users to create, post and share photos of their friends and family as cats.
The free "Catify Yourself" iPhone app lets users send photo messages to friends from their cat-like self. Facebook users can also use "Catify Yourself" on Friskies' Facebook page, with the chance for users' photos to become the "Catify Photo of the Day." Users can choose templates and captions for their cat photos.