“These statistics demonstrate what we’ve been hearing from pet owners across the country,” said Michael McVay, co-founder of Allprovide. “The more people learn about the risks of feeding pets processed foods and the more they see the health benefits of a fresh, raw food diet, the more eager they are to switch.”
The full results of the study include:
- Thirty-three percent would be interested in feeding their pets a fresh, raw food diet.
- Forty-six percent said they hadn’t heard of the raw pet food diet prior to the survey.
- Thirteen percent of those surveyed already feed their pets raw food.
- Pet health is the No. 1 factor (94%) for consumers when choosing their pet’s food.
- Freshness and quality (89%) are the second motivating factors for purchase.
- Cost is the third consumer consideration (65%) in purchase.
- Eighty-nine percent of pet parents feed their pets processed foods and fillers.
- Twenty-three percent of those who feed their pets processed foods report their pets suffer from skin problems, arthritis, kidney problems or food allergies.
- The same number of respondents (23%) report that their veterinarians have suggested a change in diet to treat those illnesses.
- Thirty-three percent would prefer to have their pet food delivered on a regular schedule, as opposed to buying it in-store.
- Fifty-five percent would prefer to give their pets fresh food that can be served naturally or cooked.