At Global Pet Expo in Orlando, Florida, USA, the team at Pet360, online community for pet owners, put representatives from major petfood manufacturers to the test.
The team challenged 12 petfood companies to eat their company's petfood live on camera as part of its "Eat Your Food" series. The "Eat Your Food" series also allows petfood companies to promote the nutritional benefits of their food.
“For the longest time, the biggest decision regarding petfood was whether to purchase wet or dry,” said Jon Roska Jr., vice president of merchandising at Pet360. “Now-a-days, pet owners are faced with a multitude of decisions, and there are a variety of gourmet options to choose from. We want to give brands the opportunity to prove that their food is the highest quality option for our customers’ pets, and what better way is there to do that than by consuming the food themselves?”
The team challenged 12 petfood companies to eat their company's petfood live on camera as part of its "Eat Your Food" series. The "Eat Your Food" series also allows petfood companies to promote the nutritional benefits of their food.
“For the longest time, the biggest decision regarding petfood was whether to purchase wet or dry,” said Jon Roska Jr., vice president of merchandising at Pet360. “Now-a-days, pet owners are faced with a multitude of decisions, and there are a variety of gourmet options to choose from. We want to give brands the opportunity to prove that their food is the highest quality option for our customers’ pets, and what better way is there to do that than by consuming the food themselves?”
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