According to reports, only one in 10 pets in the US that need the benefits of a therapeutic petfood are fed one. The biggest opportunity to communicate with pet owners about proper pet nutrition is through increased veterinary and healthcare team recommendations. “Greater coverage and reach will ultimately help increase the number of pets that receive a nutritional recommendation, which will have a tremendously positive impact on their health and wellbeing," said Kostas Kontopanos, president of Hill’s US. “We are very pleased to join forces with two of the largest national veterinary distributors. They will help us better serve our veterinary customers, as well as improve veterinary practice health.”
The partnership will take effect in April with all Hill’s customers in the following states:
- Alabama
- Arkansas
- Florida
- Georgia
- Louisiana
- Mississippi
- Oklahoma
- Tennessee
- Texas
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