More than 1.1 million pets were placed in new homes between October 1, 2010 and January 4, 2011 during the Iams Home 4 the Holidays adoption campaign.
More than 3,500 animal organizations around the world participated in the campaign, resulting in the adoptions of 593,146 dogs, 509,470 cats and 23,051 other animals, including rabbits, reptiles, horses and birds. “With all the hard work that animal organization do every day, we’re thrilled to be able to support those efforts and shine an even brighter light on the issues and importance of pet adoption each year with this program,” said Mike Arms, founder of Iams Home 4 the Holidays and president of Rancho Santa Fe, California-based Helen Woodward Animal Center. “We’re all very proud of the success we’ve had over the years and will continue to work together in the hopes that one day every homeless pet will be in a loving home for all their holidays.”
The 2011 Home 4 the Holidays campaign is slated to begin in October.