In May, Hill’s reduced the bag size of its Science Plan Canine petfood from 15 kg to 12 kg.
The price reduction announced in April was applied proportionately to the smaller bag size, so customers will still see a reduction in price, according to the company.
In May of last year, the company reduced the bag size of its Science Plan Canine Adult Light from 15 Kg to 12 Kg, which resulted in volume growth of 11% for the brand and 38% more units sold. As a result of the smaller 12 kg packages, the company's 7.5 kg large breed canine products will be delisted.
Science Plan is the brand of petfood sold by Hill's outside of the US, where it is called Science Diet.