Based on a Pet Food Manufacturers Association (PFMA) survey, 90% of pet owners know that what they feed their pet affects its health and therefore they want to feed their pets the best-quality food. High-quality premium foods are therefore a growing market sector in the United Kingdom.
M&S Pet Insurance highlighted figures from online retailer and pharmacy BestPet, tracking a 30% rise in premium food sales over the past 12 months.
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