People less likely to switch pet brands

A recent poll by ICOM found 59% of people surveyed switched from national brands to private labels for food and household products in the last six months.
However, only 23% of people surveyed switched from national brands to private labels for pet care products, suggesting there is still a lack of trust in private label goods for specific product categories, according to an article from The Retail Bulletin.
Pet owners cannot test the pet products themselves and therefore are uncertain of its quality and less likely to switch from a brand they trust, according to Aldi UK boss Paul Foley.