Finding a place for organic petfood

Some organic petfood makers are finding it difficult to have their products carried at retailers for an extended period of time – a trend that may be due to the economic climate, according to an article from Britain’s The Telegraph.
For Rozanne Gallon, founder of Organic Pet Food Company, organic pet treats often are viewed as a special-purchase item.
“We’ve been trying to get a full listing in Sainsbury’s,” she said.
“In the present climate, there’s insecurity among retailers and everyone is being very cautious.”
The upside? Gallon’s Christmas sales show demand, and she sees the organic petfood market as more than a fad.