Looking at the pet industry as a whole, Packaged Facts predicts steady performance in 2009 and 2010, although the market growth rate will drop back slightly due to cutbacks in some categories, according to U.S. Pet Market Outlook 2009-2010: Surviving and Thriving in Challenging Economic Times.
The report projects sales and analyzes growth drivers and opportunities for veterinary services, petfood, non-food pet supplies and other pet services (grooming, boarding, training, etc.).
"Packaged Facts views pet humanization as a dynamic, multifaceted shift that virtually guarantees steady pet market sales not just in 2009 and 2010, but well beyond," says Tatjana Meerman, publisher of Packaged Facts. "In most cases … cutbacks would only seriously be considered after owners have reduced spending on their own less essential needs."