Roquette America to host functional ingredients in petfoods forum

Illinois-based Roquette America will host a two-day symposium on functional ingredients in petfoods at Roquette University, in the company's Customer Innovation Center.

test
The forum, which will take place October 22–23, 2014, will explore innovative ways to incorporate functional proteins, fibers and starches into more nutritious petfoods. Attendees will gain a new perspective for creating healthier foods that appeal to pets and will have the opportunity to share challenges, solutions and inspiration with other industry members.
Registration for the event is US$250.

Petfood market driven by growth in specialty pet foods, PMMI finds

Trade association PMMI released its Pet Food Market Assessment 2013, which found the pet food market is driven by many of the same factors as the human food market, including intense competition, growth in specialty products such as premium and functional pet foods, and demands of the Food Safety Modernization Act.
Five pet food manufacturers produce more than 70 percent of the pet food products currently sold in the US, the report found. More than 85 percent of the pet food sold in the US is manufactured in the US, as well, which the report attributes to perceptions of quality, transportation costs and a highly saturated marketplace.
The US makes up 38 percent of the global market for pet food, accounting for US$19.85 billion of the US$56 billion global market in 2011, a projected US$20.54 billion in 2012 and US$26.6 billion by 2015. However, double-digit growth is expected in the Latin American and Asian pet food markets. “Brazil stands out as the fastest-growing market for pet food. India and China are growing at double digits, too, but by 2016, we expect to see Brazil as the world’s second-largest pet food market,” said Jorge Izquierdo, vice president, market development, PMMI.
Much of the pet food market's growth has been in organic, natural and premium pet foods, which have all grown at nearly 20 percent per year for the past two years. Global demand in this market will account for nearly 32 percent of the petfood market in 2013, the report projects. On the other hand, some products outside the premium pet food category have grown very little, such as wet dog food, which is projected to grow less than 1 percent in 2013. 

Manufacturers discuss functional pet foods, pet health benefits

A Q-and-A article in Natural Pet Product Merchandiser discussed with pet food industry professionals the role of functional foods in the retail sector, how to market the products and most effective ways to get customers to switch to these products. 
Q-and-A panelists included two pet food manufacturers and two pet product retailers: Gary Bursell, CEO of Steve's Real Food; Jennifer Fadal, owner of Wag Natural Pet Boutique; Dale Greenbury, president of Full Petential; and Lisa Pearce, owner of Green Pawz Pet Supply. 
Although functional foods were introduced in the 1980s, the concept has crossed over from human food into the pet food market, too, with pet food and treats claiming to have health-promoting or disease-preventing benefits. When asked about trends in functional foods at the ingredient level, Greenbury and Bursell both agreed that trends in pet food mimic those seen in human food.
"So you’re looking at things like probiotics, which are being heavily promoted on the pet side of the business right now, and natural antioxidants like superfoods, superfruits, noni, acai, blueberries," Greenbury said.
Bursell added: "Natural ingredients are a big item. Pesticide-free is important. You want to use meat that’s hormone-free, antibiotic-free. All the things that human beings are looking for in foods they’ve transferred to their animals."
At the retail level, Fadal said that coconut oil is becoming more mainstream in the pet market. Pearce said coconut chips are also popular at her store, and that "a lot of treats are trending toward the brain-nourishing sides with Gingko biloba and DHA." Other retail trends Fadal and Pearce noted are grain-free pet foods and treats, and lower calorie, simple treats. 
Additionally, pet owners are becoming more concerned with pet allergies, Bursell said. Skin and coat health are also concerns of some pet owners, Fadal noted, as is gut health, Pearce said. 
The manufacturers and retailers were also asked how they educate consumers about the benefits of functional foods. Bursell said his petfood company works to educate pet supply store owners, who then educate consumers. Store owners Fadal and Pearce said they work with veterinarians to educate themselves about the different petfoods they offer and attend training seminars to become more knowledgeable. Greenbury said that, as a manufacturer, he relies on the store owner for educating the consumer and store staff because "there’s only so much you can do in your packaging," while both Bursell and Greenbury said their companies rely on their websites as a primary means of consumer education.
According to Greenbury, a challenge facing petfood manufacturers in appealing to consumers is the labeling requirements mandated by the Food and Drug Administration.
"I’ll give you an example. We have a product that has DHA and omega-3 fatty acids. The proper term to use from AAFCO, the American Association of Feed Control Officials, is 'fat products.' Fat product is not the most appealing term to the consumer when you’re looking at a label. But, really, that product is 17 percent DHA, pure DHA," Greenbury said.
In the future, Greenbury said he would like to see something that would allow petfood companies to make statements about the actual functionality about the product. Both Fadal and Pearce agreed that education is also key, and that consumers need to be more educated about functional foods and their benefits to pets.
"My hope for the future would be that people become more aware of what they’re feeding and why they’re feeding it," said Pearce. "And not just, 'Oh, it’s in a green bag.' Everything that goes in that dog’s mouth counts. People need to be more aware of what they’re feeding and why they feed it."

Dynamite reports 112% increase in Ultimate Dog Food sales in 2010

Sales of Dynamite Ultimate Dog Food have increased 112% in 2010 compared to the first three quarters of 2009, claims Dynamite, the parent company.
Dynamite, based in Meridian, Idaho, USA, says it has also seen a 43% increase in the number of customers ordering the raw dog food. Ultimate Dog Food was introduced in 2007 as part of Dynamite’s efforts to find a natural dog food that does not trigger allergies and is suitable for dogs with diabetes, according to the company.