Flint River Ranch marks 20th anniversary with new petfood, supplements

Flint River Ranch
Flint River Ranch is launching a line of new pet supplements.
In October, Flint River Ranch marked its 20th anniversary, and the company is celebrating by launching some new varieties of all-natural, holistic dog and cat foods and supplements.
Flint River Ranch, established in 1993, says the company was among the first to feature the "natural, oven-baked freshness" foundation to all of its formulas and the first company to offer home delivery of pet products throughout America.
One new product is the Essential Greens supplement, formulated using the "essence" of Flint River Ranch's Dry Water formula to make a Health and Vitality supplement containing dehydrated chicken liver, and that aids in digestion, helps reduce tartar build up and freshens breath, helps improve skin and coat, boosts the immune system, and may help increase energy and vitality. The company will also be adding digestive and joint care products to the "Essential" line.
Jay P. Margedant, president of Flint River Ranch, says: "The benefits of the ingredients in our Essential Greens are phenomenal. Early adopters are already reporting less regurgitation from their cats, their dogs' breath is freshening up, skin and coats are looking even better, and, for our kitty parents, the cat box seems to not smell as bad. I know our customers will see amazing results from this product. I know how good FRR formulas already are, but I personally encourage you to give this supplement a try. You can always supplement and improve your pets' meals. Essential Greens allows you to do this for every meal!"
The company also updated its kibble shape by investing in a new roller die for the oven. Although the formulas have not changed, the kibble is now cooked using the new roller die that forms pre-arranged shapes.
According to Margedant: "We did this change because with our limited ingredients, we cannot make the open-edged, cracked kibbles that we used to...they were just too fragile, and the end result was not what we wanted you to have to feed your pets. This new die keeps with our same formulation, the same oven-baking process you've known for years, and gives us a better product that we're looking for you to see when you open your bag(s)."

Kemin to launch three feline health supplements under RESOURCES brand

Kemin will introduce three feline health supplements under the RESOURCES brand at the American Holistic Veterinary Medical Association's annual conference on August 24-27 in Kansas City, Missouri, USA.
These products, which include Feline Urinary Tract Support, Feline Immune System Support and Protegrity GI, will now be available as highly palatable chews.
"Our team has observed, both in trials and feeding at home, that the pill or capsule delivery form for feline supplements just isn't well accepted by the animal," said Dr. Andrew Yersin, president of the companion animal health division at Kemin. "Our goal in reformulating these products was twofold - provide the same proven actives that promote feline health and to improve acceptability by the pet, which then provides added convenience for the pet parent."
In addition, Kemin will sponsor a breakfast lecture on August 26 at the conference at 7 a.m. The presentation will feature Dr. Basko presenting, "A Complementary Approach to Feline Health and Wellbeing." Dr. Basko will discuss natural herbs and ingredients that can assist in managing common immune system and urinary tract challenges in felines.

Rush Direct offers new dog treats, bones, herbal supplements

Rush Direct is expanding its product line with new Ultra Chewy bones and treats and new Ferrera Farms Naturals brand herbal supplements for dogs.
Supplements in the new Ferrera Farms line, Bee the Best, contain Brazilian Red Propolis, a natural supplement produced by honeybees, using a mix of tree sap, beeswax and natural oils, the company says. The Bee the Best line includes: Hip & Joints, Immunity, Relaxing, and Skin & Coat chewable supplements.
Additionally, Rush Direct is expanding its Ultra Chewy brand with its newest product for dogs: Ultra Chewy Tropical Bones. Rush Direct says its Ultra Chewy Tropical Bone line features extruded bones with a crunchy outside and a chewy center, flavored with papya, mango, passion fruit and avocado. The Ultra Chewy Double treat line is also being expanded with the addition of a new Twisted Bone, a double-layer, twisted-shape bone in a chicken flavor.

No dietary supplements in petfood to change?

FDA’s Center for Veterinary Medicine (CVM) contends dietary supplements should not be added to animal feed. However, for companion animals, this could change, according to a recent article.
A formerly established court decision holding that inclusion of supplements can be tied to taste and aroma might be an in, considering a test of this could be a demonstrated preference of foods.
The article pointed to the rationale of the CVM protecting human food supply via the ingredients in animal feed as still being sound, but questioned what this might mean for companion animals, or those not used for food.