Dogswell acquires two pet products companies

Dogswell L.L.C., a premium, high-quality pet consumables company, has acquired Natural American Pet Products (NAPP) and Natural Life Pet Products (NLPP). The financial terms of the transaction were not disclosed.

Natural American Pet Products is an SQF-certified production plant based in Joplin, Missouri, USA, that develops and produces high-quality premium chicken, beef, and duck pet treats. Founded in 1986, Natural Life Pet Products is based in Pittsburg, Kansas, USA, and specializes in premium, nutritious and flavorful petfood and treats using all natural ingredients.
“We are thrilled to welcome NAPP and NLPP into the Dogswell family,” said Brad Casper, CEO of Dogswell. “The additions of NAPP and NLPP give our company vertical integration in the premium, high-quality pet treat space. This will further our mission of providing pet parents with a continued and increasing supply of innovative, great-tasting petfood and treats, including jerky and other delicious and nutritious propositions.”
“We are excited about this new chapter in our company’s evolution,” said Kaleb Terlip, chief operating officer for NAPP/NLPP. “Dogswell represents an ideal fit for our employees, vendors and loyal pet parents, and this transaction will enable us to significantly increase production capabilities to support a rapidly growing portfolio of premium pet treats.”
Based in Los Angeles, Califoria, USA, Dogswell markets and sells brands under the Dogswell, Happy Hips, Vitality, Nutrisca, and LiveFree brand names throughout the USA and Canada.

Dogswell’s charity event raises money for pet foundation

Natural petfood company Dogswell reported that its first WAG Awards was a success, raising US$6,600 to support Four Legged Friends Foundation, a non-profit organization that offers financial support and education for animals and their guardians.
The charity event was hosted by actress/comedian Debra Skelton, and honored inspiring animals and rescuers.

Petfood company sponsors ‘Bow-Wow Bailout’

Dogswell, a petfood company in Los Angeles, Calif., is sponsoring the nationwide Bow-Wow Bailout in order to help struggling pet owners who can’t afford to feed their pets, according to an article on www.dogchannel.com.
From now through May 15, the company will offer one free bag of dry dog food to the first 10,000 eligible people.

Something To Chew On: The R word

Marco Giannini's Los Angeles-based Dogswell LLC is poised to hit sales of US$20 million this year, which is more than double its sales from 2007, according to a story from Reuters.
Amid the struggling US economy, the American Pet Products Association says the US pet industry grew to about US$43.2 billion in 2008, up from US$34.4 billion in 2004, with sales for 2009 expected to hit US$45.4 billion.
The key to success in the industry? Giannini says for his company, quality control, knowing the supply chain, product testing and good customer service all factor in.