Whole Foods Markets launches Whole Paws petfood products line

Whole Foods Market is introducing Whole Paws, a new line of premium-value petfood comprised of 24 products for dogs and cats. The Whole Paws line includes a range of items, such as grain-free adult dog food and training treats, indoor cat formula and litter with baking soda.
Premium petfood is the fastest growing segment in the petfood category," said Mitch Madoff, global exclusive brands coordinator at Whole Foods Market. "We know how much our customers care about what they feed their pets, so we're glad to offer a new line of products with premium ingredients at a value price.
Made with chicken, salmon and other wholesome ingredients, the Whole Paws products contain no corn or soy, no animal by-products, no artificial colors, no artificial preservatives and no added sugar.

Petcurean unveils interactive 'WonderWall' at SuperZoo

Petcurean's WonderWall displays photos to engage SuperZoo attendees.

At SuperZoo 2012, premium brand dog and cat food maker Petcurean unveiled the "WonderWall," an interactive photo mosaic designed to engage the pet tradeshow's attendees.
Designed by Subplot Design Inc., the 12-food high WonderWall was comprised of two 80-inch LCD screens and a 16-foot product shelf that simulated an in-store planogram. The WonderWall included teaser postcards for pet retailers and distributors, large advertisements, attendee and fan-emailed photos.
"The WonderWall is an interactive, live, generative photo mosaic that engaged tradeshow attendees and received over a hundred photo contributions on site as well as from our loyal Facebook community," said Jaimie Turkington, Petcurean marketing manager.