Showing posts with label pet probiotics. Show all posts
Showing posts with label pet probiotics. Show all posts

Monday, December 12, 2011

Purina ad for probiotic petfood sprinkle features YouTube 'talking dog'

According to pet food manufacturer Nestle Purina, the holidays can be a stressful time for dogs and their digestive systems, so the company created a new TV advertisement for its FortiFlora petfood sprinkle that helps manage gastrointestinal upset. 
The FortiFlora ad features Mishka, an 8-year-old Siberian Husky and Internet sensation known as the "talking dog" from YouTube videos. In the ad, Mishka and other talking dogs bark "I love you" after getting the FortiFlora sprinkled into their food bowl. The ad was created by MDC Partners' Colle & McVoy.

Tuesday, July 19, 2011

New method allows for use of more probiotics in pet foods

Researchers from the Technical University of Munich, Germany, developed a gentle production method for probiotics, which they say will allow for use of a wider range of probiotic strains in pet food and feed.
Currently, probiotic bacteria are mostly freeze-dried, though not all probiotic strains can withstand this production method. The production process developed by TCM researchers, called low temperature vacuum drying, runs under milder conditions and is also more environmentally friendly.
Researchers tested LTVD production three probiotic bacterial strains. Researchers first determined the optimal LTVD conditions and then, compared results with conventional freeze-drying, showing a higher survival rate among probiotic strains than conventional drying methods. 
The LTVD production process holds the product in a liquid state because evaporation in a vacuum takes place at low temperatures. The LTVD production method requires 40% less energy in comparison to freeze-drying, researchers claim.

Wednesday, April 6, 2011

Natural Wellness Centers celebrates five years of pet probiotic sales

Natural Wellness Centers recently celebrated five years of supplying pet probiotics in its Ultra-Pet Products line, Total-Biotics.
Natural Wellness Centers has partnered with Nebraska Cultures Inc. to use Dr. Khem Shahani’s probiotics since March 9, 2006.
“We’ve found that Dr. Shahani’s probiotic strains are the most effective ones on the market,” said Dr. John Taylor, owner of Ultra-Pet Products. “They work by cleaning out your pet's intestines of the toxins and other material left behind after digestion has failed. In doing this, they reestablish the pH balance, allowing your pet's body to once again become healthy and fight potential disease and infection better than ever.”