Vital Essentials to introduce 3 new treat flavors

Vital Essentials has asked retailers, distributors and pet owners to vote for the next three treats to be added to the company’s lineup of freeze-dried treats, which currently includes six flavors.
Voters can choose from:

• Chicken hearts
• Beef tendons
• Wild Alaskan salmon rings
• Beef liver
• Duck nibs
• Wild Alaskan cod
• Bully sticks

“It’s essential that we seek input and advice from pet parents, retailers and distributors as we look to enhance the line,” said Nick Hetcher, director of marketing. “Due to the overwhelming success of the Vital Treats line, launched in early 2014, we have received an outpouring of customer requests asking for more. We plan to answer the call by introducing the new additions in June 2015.”
 Voting is closed and the results will be announced soon on the company’s website.

Pet food flavoring company AFB awarded for 2011 customer satisfaction

Pet food palatability product manufacturer AFB International was awarded the 2011 Experience Award in the Customer Experience category by research agency Integron.
AFB says the award, given at a March 15 awards ceremony in Rotterdam, Netherlands, recognizes its consistent dedication to customer satisfaction. Award nominations were based on satisfaction surveys conducted by Integron and companies with the highest scores were named as winners. 
AFB’s 2011 survey included 124 responses from customers across the globe. AFB received an overall customer satisfaction score of 8.3 out of 10, above the industry benchmark of 7.7, the company says.

Charlee Bear Products adds new dog treat flavor, joins Facebook

Charlee Bear Products launched its latest dog treat flavor, Chicken Soup & Garden Veggie, in addition to a revamped website and Facebook page. 
The Chicken Soup & Garden Veggie flavor comes in a 16-ounce zip pouch with more than 400 treats, made of real chicken broth, garden vegetables and chicken liver, according to the company.  
Charlee Bear also unveiled a newly redesigned website, which contains features and expanded content such as frequently asked questions, customer testimonials, dog trainer recommendations and links to online retailers. Visitors to the website also can access downloadable articles on topics like how to choose a kennel, training tips and emergency preparedness