Purina launches new petfood line, will donate to animal shelters for every video viewed on Purina One Beyond website

Purina is launching a new line of petfood in January 2011 called Purina One Beyond. 
Purina One Beyond is designed to be an all-natural, high quality, flavorful kibble that is free of fillers and artificial preservatives, the company says. Purina says the first ingredient in the food is real meat; other ingredients include carrots, apples, tomatoes, blueberries, sweet potatoes and spinach.
Purina One Beyond's website has several videos that share more about the new product. Each time one of the videos on the website is viewed, Purina One Beyond will donate US$1 to homeless pets in the company's network of animal shelters. So far, Purina has donated over US$162,000 and will continue to make donations up to US$300,000 through December 10.

Nulo gains capital, readies to sell products over summer

A new Austin, Texas, USA, petfood company, Nulo Inc., raised US$1.3 million this month through investors, although executives are offering few details about their plans, according to the Austin Business Journal.
Nulo CEO Michael Landa only revealed that it is a startup and officials are busy launching its product.
The company was founded in August 2009, and according to a job posted by Nulo, its products will include all-natural dog and cat foods.

US cat food industry report available

Researchandmarkets.com has added the "State of the Industry: Cat Food in the US — 4th Edition" report to its Web site, Reuters reported.
The report consists of data, forecasts, objective analysis, past, present and future sales data, consumer data, drivers of market growth, summary of leading companies and distribution channels.
The key topics covered in the report include analysis, organic and natural cat food sales, statistics, market shares for Top 10 petfood companies and graphs.