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Cupid, found starving in a Texas, USA, field, was transported to ARFhoouse Chicago where he was taken in by a foster family. Soon after, it was discovered that Cupid was born with two heart conditions: valvular pulmonic stenosis, meaning the valve sending blood to his lungs is deformed so he struggles to pump a healthy amount of blood, and subaortic stenosis, a deformation to the valve that sends blood to his organs. As a result of these conditions, Cupid is suffering a dangerous side effect that causes his cardiac walls to become thicker, making treatment impossible.
Cupid receives four portioned Stella & Chewy's meals per day to help him sustain blood flow to his lungs and other organs. In addition, the company says it has made nearly US$275,000 worth of pet food, treat and monetary donations to animal shelters in 2011.
“It’s important to us to help rescue animals, after all it was my adoptive dogs that inspired me to start Stella & Chewy’s," said Marie Moody, Stella & Chewy’s founder and
president. "We strive to make a difference in the quality of life of our customer’s pets as well as the lives of dogs and cats who are less fortunate.”
Marie Moody, president and founder of Stella & Chewy’s, appeared on the cover of Inc. magazine's October issue in an article discussing why she founded her petfood company.
The cover article, entitled “How to Launch Your Dream Company,” recounts the careers of five entrepreneurs from different industries who built successful enterprises based on what they love to do. In the article, Moody explains that she had no intention of launching a natural petfood line in 1998 when she was was nursing Chewy, a seriously sick dog she rescued from an animal shelter, back to health. Upon a veterinarian’s advice, she put the dog on a natural, raw diet to help him recover. With the help of veterinarian nutritionists, Moody then created her line of petfood and treats, and opened her production plant in 2007 in Muskego, Wis., USA.
“Chewy’s dramatic recovery inspired me to learn more about the benefits of less processed, natural petfoods,” Moody said in the article.
Raw petfood company Stella & Chewy's has developed a patent-pending SecureByNature system to guard against food contamination throughout the manufacturing plant.
A key component of this system is the hydrostatic high pressure process – a technology that eliminates harmful pathogens without cooking out vital nutrients or changing the natural taste, according to Stella & Chewy's.
To verify the efficacy of the company's food safety techniques, each batch is tested by an independent laboratory for Salmonella and E. coli before packaging.