New pet food at PetSmart will help charity

Pet lovers can now feed their own pets a wholesome meal and serve one up to a pet in need. PetSmart Inc. will launch Good Natured, a new, philanthropic and natural dog and cat food brand available exclusively at the more than 1,400 PetSmart stores and online at petsmart.com. For every bag of food purchased, PetSmart will donate a meal to a pet in need through PetSmart Charities or PetSmart Charities Canada.
The dog food donations will benefit thousands of PetSmart’s shelter partners, freeing up the shelters’ precious funds for adoption and other life-saving programs. PetSmart expects donations from customer purchases of Good Natured products to reach 250,000 pounds of food – equivalent to 500,000 meals – in the first year of sales.
“At PetSmart, we know pet parents want the best for their pets. That’s why we are thrilled to launch this wholesome, quality food that is also affordable,” said Eran Cohen, chief customer experience officer, PetSmart. “Good Natured’s natural formulation is a great match for pet parents who want to serve up a healthy option to their own pet, while also providing a wholesome, nutritious meal to pets in need.”
Good Natured is a value-priced, natural, wholesome pet food. It features quality, real ingredients, with meat as the first ingredient, and is free from corn, wheat, soy, artificial preservatives, colors or flavorings to keep pets healthy and strong. Dry and wet food options are available for cats and dogs, and the largest package size is available for less than $30.
The new brand is now available for purchase at PetSmart stores across the United States, Canada and Puerto Rico, as well as online at petsmart.com.

PetSmart Charities launches Facebook pet adoption profile application

PetSmart Charities and Adopt-a-Pet.com created a new Facebook profile application to drive public awareness and increase adoptions of the nearly 8 million homeless pets in the US. 
The Share a Pic, Save a Pet application alerts friends, family and followers about adoptable pets in their community and showcases their photos. Facebook users can input their zip code and select up to 10 pets to feature on their profile by breed, size, color and gender, with links to the shelters where the pets are available for adoption.
"Share a Pic, Save a Pet is an innovative way to use social media to promote pet adoption locally," said Susana Della Maddalena, executive director of PetSmart Charities Inc. "Adoption saves lives, and we believe this application will spark pet lovers to spread the word about the thousands of wonderful adoptable pets looking for forever homes – at the click of a button."

PetSmart lowers annual profit estimates

PetSmart Inc. announced lowering profit estimates for the full year, according to The Associated Press.
Despite profits being 5% higher in the second quarter than what analysts projected (shares were $0.31 each versus a projected $0.29), PetSmart lowered its earnings forecast to between $1.37 and $1.45 per share from a prior range of $1.42 to $1.52.

PetSmart sends relief to flood victims

In response to the flooding in Fargo, North Dakota, PetSmart Charities is sending an Emergency Relief Waggin' trailer stocked with at least 16 tons of much-needed petfood and supplies, as well as a back-up trailer loaded with essential care items.
"Initial reports are that at least 1,000 pets could be affected by this disaster, so we have doubled the amount of supplies we typically send,” said Susana Della Maddalena, executive director of PetSmart Charities.
Both the Emergency Relief Waggin' trailer and back-up trailer departed from the PetSmart Distribution Center in Ottawa, Ill., March 27 and are scheduled to arrive April 4 in Bismarck, North Dakota.