PFMA fights obesity in UK

A survey by the Pet Food Manufacturers' Association released March 26 showed that only 10% of pet owners are concerned about their pets' weight, despite one out of three pets in the UK being overweight, according to a press release by PFMA.
Petfood manufacturers are sometimes blamed for the problem because of the myth that daily food rations suggested on petfood labels are excessive. In an effort to counter this myth, the PFMA has started an awareness campaign, including a Pet Size-O-Meter and video, on how to assess pets' body condition.
“We urge pet owners to start using our Pet Size-O-Meter and make sure they and their pets have the best chance for a long happy life together,” said Michael Bellingham, chief executive of the PFMA.

UK owners ‘unconcerned’ at fat pets

Nine out of 10 UK pet owners are unconcerned about their animals' size despite an increase in overweight pets, a survey suggests, according to an article on www.bbc.co.uk.
More than 2,100 UK households were surveyed on behalf of the Pet Food Manufacturers' Association (PFMA).
Some 62% of dog owners and 72% of cat owners believed they could do little or nothing about their pets' weight, according to the survey.
Only a quarter of respondents said they had ever sought advice on their pets' weight.
"The figures are alarming, and the problem won't go away without a fundamental shift in owners' attitude to feeding their pets," said PFMA chief executive Michael Bellingham.