Rachael Ray donates to ASPCA to aid Hurricane Sandy pets

Nutrish petfood brand's Rachael Ray is donating US$500,000 to the American Society for the Prevention of Cruelty to Animals to help pets who were displaced, hurt or lost during Hurricane Sandy in the northeast US.
In addition, Nutrish is sending 4 tons of wet and dry dog food to help feed the animals affected by Sandy, the company's largest donation to date. “When you make your living in food, you have to give back in the same way,” Ray said.
The US$500,000 Ray is donating will be used by the ASPCA to lease a building that will be used as an animal shelter for pets affected by the storm, provide mobile veterinary services, hand out supplies and continue searching for lost pets.

Nutrish pet food brand hosts petfood package ticket contest

Rachel Ray's Nutrish pet food brand is hosting a contest inside select packages of its just6 petfood formula for the chance to win an all-expense paid trip to New York, New York, USA.
Purchase specially-marked petfood packages of Nutrish just6 and inside, six lucky winners will find a ticket. Ticketholders will win a paid trip to meet Rachel Ray in New York and experience some of her favorites. Winners will also receive a US$500 pet store shopping spree and a US$500 boarding credit for while they are in New York. 

Rachel Ray donates $1 to pet rescue for Nutrish petfood Facebook 'likes'

Chef and creator of the Nutrish petfood brand Rachel Ray is hosting a Facebook campaign, sponsored by Nutrish pet food manufacturer Ainsworth Pet Nutrition, in which she will donate US$1.00 to Rachel's Rescue for every "like" on the pet rescue's new page.
Pet lovers can log on to Facebook and "like" Rachel Ray's Nutrish Facebook page from now through March 31, 2012. For every "like" the page receives, US$1.00 will be donated to help pets in need, up to a maximum of US$10,000.

Rachel Ray thanks Nutrish petfood consumers

TV personality and pet lover Rachael Ray is thanking consumers who purchased her Nutrish, Just 6 and Healthy Weight pet food and treats. Ray's “thank you” personal video message is delivered via a QR code that appears on more than 4.5 million packages of the pet food brands.
Ray developed the Nutrish pet food and treat line in 2008 with Ainsworth Pet Nutrition because she “wanted to be able generate a constant stream of revenue to feed and fund the needs of our shelter animals all across the country," Ray says in the video recording. Ray donates 100% of her proceeds from the sales of Nutrish pet food to organizations that help homeless animals.
“Research has found that 14 million mobile users in the US scanned a QR or bar code on their mobile device in June alone,” says Steve Joyce, director of marketing at Ainsworth Pet Nutrition. “We feel the QR code on the Rachael Ray Nutrish packages is a great way for consumers to hear directly from Rachael about her passion for helping animals and see how their purchase is really making a difference.”

Rachael Ray announces Mutt Madness winner, runner-up

TV cook show host Rachael Ray named the Angel’s Gate Hospice & Rehabilitation Home for Animals the winner in her first annual Mutt Madness Awards Program, a program set up to benefit pet charities from the sale of her Nutrish petfood line.
The public voted Angel’s Gate of Delhi, New York, USA, as winner of the US$50,000 grand prize. Last Chance Ranch Inc. of Quakertown, Pennsylvania, USA, was voted runner-up, receiving US$25,000 for the second place finish.