Meow Mix sponsors country love song 'Country Cat'

Meow Mix has brought together country music and cats with "Country Cat," a song by J.R. Moore that features Cowboy Jake and his cat Coco.

The song is available on YouTube: www.youtube.com/watch?v=M6eNe7zvjhI. It can also be downloaded on SoundCloud.

Meow Mix remixes jingle to benefit food bank

Meow Mix, country music singer Kellie Pickler and Meow Mix fans are partnering to remix the brand’s 44-year-old jingle to benefit the Food Bank For New York City.

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As part of the new “It’s Meow Time” campaign to celebrate cat parents and their cats, a mobile sound booth will be set up at Columbus Circle in new York City, allowing fans the opportunity to record their own rendition of the Meow Mix jingle solo or alongside Pickler. For every fan that records their own jingle, Meow Mix will donate 100 cat food meals to the Food Bank for New York City, with an overall goal of 100,000 meal donations. Each donation will be distributed to help local, less fortunate families feed the house cats of New York.

Big Heart Pet Brands among Nielsen 2014 US Breakthrough Innovation winners

Big Heart Pet Brands is among 14 companies to receive Nielsen's 2014 US Breakthrough Innovation Award.

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This is the third year that Nielsen has presented the award in the US. 2014’s product winners were all launched in 2012 and met the standards for distinctiveness, relevance and endurance in order to qualify. Nielsen analyzed over 3,400 new consumer product introductions which launched in the US in 2012 to determine which products demonstrated breakthrough results.
 The full list of winners:

• Angry Orchard Hard Cider, The Boston Beer Co.
• Barcel Takis, Barcel USA
• Bud Light Lime Ritas, Anheuser-Busch
• Depend Silhouette Briefs for Women and Depend Real Fit Briefs for Men, Kimberly-Clark
• Febreze Car Vent Clip, Procter & Gamble
• Gevalia Kaffe Retail Coffee, Kraft Foods
• International Delight Iced Coffee, The WhiteWave Foods Co.
• Meow Mix Tender Centers, Big Heart Pet Brands
• Mucinex Fast-Max, Reckitt Benckiser
• Nabisco belVita Breakfast Biscuits, Mondelez Global LLC
• Nature Valley Protein Bars, General Mills
• Sargento Ultra Thin Slices, Sargento Foods
• Tide Pods, Procter & Gamble
• ZzzQuil, Procter & Gamble
"Given the very competitive marketplace and high new product failure rate, we celebrate the Nielsen Breakthrough Innovation winners’ extraordinary achievement,” said Rob Wengel, senior vice president, Innovation, Nielsen. “These diverse new products carry the common thread of finding and filling unmet consumer needs while demonstrating that with significant effort, game-changing innovation is possible in any category and by all types of companies.”

Meow Mix contest to award free cat food to grand-prize winner

Meow Mix cat food brand is looking for cat owners to enter the “Meow for Mealtime” contest, in which pet owners can create their own version of the Meow Mix jingle with their cat for the chance to win US$10,000 plus a lifetime supply of Meow Mix cat food. 
Cat owners can enter the contest on the company’s Facebook page or website through June 9. Cat owners should upload a picture of their cat, select a background and pick a signing voice, letting cat owners produce a customized video and share it via social media. Winners will be chosen daily, and the grand-prize winner will be selected at the end of the promotion. 

Download the remixed Meow Mix cat food jingle, Co. donates cat food to charity

Singer Cee Lo Green and Purrfect the Cat, his co-star on "The Voice."

Singer Cee Lo Green and Purrfect the Cat, his co-star on "The Voice," have made a remix of the Meow Mix cat food jingle. 

As part of the new deal, Meow Mix cat food is pledging to donate one pound of cat food for each download of the remixed jingle to Pets Are Wonderful Support/LA, a California, USA, group that provides assistance to low-income seniors and people with life-threatening illness so that they can keep and care for their pets.

"Purrfect was thrilled to hear about this new deal with Meow Mix cat food," Green said in a press release. "That sultry purr of hers is perfect for a modernized remix of the iconic Meow Mix jingle. Watch out cats!" 

Meow Mix relaunches jingle, releases cat-owner study to celebrate launch of new cat food

Pet food manufacturer Del Monte Foods is bringing back its "Meow Mix" brand cat food jingle after 16 years to celebrate the launch of its new Meow Mix Tenders Centers cat food. Along with the launch of the new cat food and relaunch of the jingle, Meow Mix commissioned a study of US cat owners and their cats. 
In a study conducted by Kelton Research, 31 percent of pet owner respondents said they would rather speak with their cat after a long day than their best friend, children or parents. The study found that a third (33 percent) of respondents believe they communicate better with their cat than their significant other and 39 percent said their cat is more likely to pick up on their current mood than a romantic partner. 
“Cats are members of the family and we rely on them for companionship,” said Sue Resnicoff, director of cat food marketing for cat food maker Del Monte Foods. “There is a bond formed between pet parents and their cats that extends well beyond meows to an intuitive relationship that provides a deeper understanding.” 
When it comes to communication between cats and their pet owners, 20 percent of owners believe their cat is trying to communicate with them through gestures or sounds, and on average, pet owners said they thought their cat knew 13 words. More than four out of five people (82 percent) said they felt they could identify their own cat’s “meow” among many others making the same noise. According to the survey, almost all (97 percent) of them can name at least one emotion or state of mind that they can easily decipher from the way their cats act, with the top cues being those that signify hunger (86 percent), happiness (82 percent) and fear (78 percent).

Del Monte sponsors BlogPaws 2010

Del Monte petfood brands Meow Mix and Kibbles 'n Bits will be presenting sponsors of BlogPaws 2010, a pet blogger conference.
Other sponsors of the event include PurinaCare, PetSmart, Wellness and others, according to MediaPost.